Billboards in Madison, WV

Q: When is the best time to advertise on a billboard in Madison?

Demand for boards nationally peaks in January, February, and October. That's when the most proposals go out, so the best spots book up faster.April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.

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How Much Do Billboards Cost in Madison, WV?

Based on a cross-section of the 55 most popular boards, the average cost of a billboard in Madison is $1,146.88 per 4-week period. This results in a cost per thousand impressions (CPM) of $8.14. The average Madison billboard receives 140,866 monthly impressions.

$8.14 AVG CPM

Average cost per 1 thousand impressions (CPM) across all of our Madison billboards.

$1,146.88 AVG BILLBOARD COST

Average cost per board for a 4-week billboard advertising campaign.*

140,866 AVG IMPRESSIONS

Average number of impressions per board for 4-weeks.

55 RECENT BOARDS ADDED

Recently added billboard locations in Madison.

*The average Madison billboard costs above are estimates based on current market data. Actual prices can fluctuate due to location demand, billboard size, campaign duration, and other factors. For the most accurate and up-to-date billboard pricing, please contact us directly.

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How to Rent a Billboard in Madison

Renting a billboard in Madison is similar to renting an apartment. Some are available right away, some are occupied for the next six months or a year.

Determine your campaign goals. Are you looking to direct people to your location in Madison? Are you recruiting in Madison? Do you want to advertise your services in Madison? Narrowing in on your goal helps develop a clear path for measuring success.
Pick a location based on the campaign goals. Consider where near Madison would be most effective for reaching your target audience. Is it most strategic to display your ad along the highway or is a major intersection or side road a smarter move?
Decide on a timeframe and budget. We'll find the best options available in Madison for your desired start date, billboard campaign length, and budget.
Review your custom proposal with billboards in Madison. We use your campaign criteria to formulate a thorough proposal including images and exact location.
Select the best option(s) and prepare for launch! Send us your design or have our in-house designer create an eye-catching ad for your Madison billboard. When your start date rolls around, watch your campaign go live.

Madison Billboard Advertising FAQ

How much does a billboard cost in Madison?

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 55 boards in Madison, the average is $1,146.88 per 4-week period, which works out to a $8.14 CPM.

Where are the best billboard locations in Madison?

It depends on what you're trying to accomplish, but out of 1 boards in Madison, these get put on proposals the most:

1. #16362 — Danville US 119 Corridor G Jct S-85 Billboard
2. #16360 — Rt 86 Country Corner Stoage Billboard
3. #16357 — DANVILLE WV 85 SOUTH OF CITY LIMITS (by Fastenal @ car wash) Billboard
4. #16359 — Rt 86 Country Corner Stoage Billboard
5. #49417 — SR 17 0.4 mi S/O SR 85 F/S LO RHR Billboard

Tell us about your campaign and we'll narrow it down from there.

Who do Madison billboards reach?

Madison is 3,978 people, so it's a tight market with less competition for eyeballs. Median age is 45.4, an older audience that tends to respond to straightforward messaging. Average commute is 26 minutes, so there's real windshield time for boards to register.

Here's the full breakdown:

Population3,978

Median Age45.4

Male / Female51.2% / 48.8%

Median Household Income$46,250

College Educated14.8%

Home Ownership73.7%

Avg. Commute26 min

Hispanic %1%

What industries use billboard advertising in Madison?

In Madison, the industries we work with most are Non-Profit, Healthcare, Government, Professional Services, and Entertainment. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

What types of billboards are available in Madison?

Madison has Poster, Bulletin, Digital Bulletin, Digital Poster, Junior Poster, and Spectacular. We can walk you through what fits your situation.

When is the best time to advertise on a billboard in Madison?

Demand for boards nationally peaks in January, February, and October. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.

Learn more about billboard advertising in Madison, WV and beyond.

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Billboards in Madison, WV

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