Getting an ad on the big screen may sound like a major production, but it doesn’t have to be. In this guide, we’ll show you exactly how to advertise in movie theaters from planning to launch.
What Are Your Options for Advertising in Movie Theaters?
Whatever your goals, audience, or budget, you have some options for advertising in movie theaters. Some common local cinema ads include:
- On-screen preshow video ads: These video spots play before the trailers, helping your brand grow audience and reach.
- Static on-screen slides: A simple yet attention-grabbing static ad can help you advertise your business, an event, or a special offer during the preshow.
- Final trailer: If you want the highest possible exposure for your ad, make it the last commercial people see before the movie starts to roll.
- Lobby digital screens and posters: These placements on lobby displays can catch people’s attention while they’re buying tickets or upgrading to the large popcorn.
- Experiential ads: Physical displays or brand experiences, like free product samples, can make your message memorable.
Now that you have a better idea of your options, let’s discuss exactly how to get your ad in movie theaters.
How to Advertise in Movie Theaters for Businesses
The cinema advertising process can seem a little daunting at first, but it’s helpful to take it one step at a time. Here’s what you should know about advertising on the big screen:
1. Decide What You Want Your Cinema Ad to Do
Like any marketing campaign, movie theater advertising should start with a simple question: What do you want your ad to do? Do you want people to visit your nearby location? Come to a grand opening? Jump on a limited-time offer? Remember your brand in the future?
Cinema ads can support all these goals — and more! — but you need to be clear on the objective before you start designing an ad or comparing rates.
2. Choose Your Theaters and Audience
Before you pick a theater for your ad, think about the audience you want to reach and where they spend their time. For a local business, it may work best to advertise in a nearby theater within a reasonable driving distance. Regional or multi-location businesses may advertise in theaters across several cities or ZIP codes.
You should also consider what movies your audience will be going to see. A family-friendly matinee, an anticipated Marvel release, and a weekend rom-com can all draw very different crowds. Choose the theaters and genres that make the most sense for your target audience.
3. Pick Your Ad Format and Length
Decide how much time and space your ad needs. On-screen cinema ads typically run for 15, 30, or 60 seconds. A short spot may work well for a special offer, while a longer ad may give you more time for a detailed brand campaign.
Your message can also help choose the right format for your ad. Static slides can work well for visual campaigns, while video spots can use storytelling to create an impactful message. Lobby screens and experiential ads work best when you want to get people’s attention before or after the movie.
4. Set Your Budget
Movie theater ad pricing can vary based on factors like market size, ad format, placement, and campaign length. For example, a four-week ad campaign in a small local market may cost several hundred dollars, while the same ad in a major metro area may cost a few thousand dollars. As you set your budget, consider your goal and target market to help you determine a reasonable investment.
5. Time Your Campaign Strategically
Timing is everything when it comes to how many people see your ad. According to an annual report from EntTelligence, over 90% of moviegoers saw a film within 30 days of its release. The earlier you can advertise after a movie comes out, the better.
Think about launching your campaign to coincide with summer blockbusters or holiday releases, when more people naturally go to see movies. Strategic timing can help your ad reach more people, giving you more bang for your buck.
6. Create Your Ad for the Big Screen
Once you have an idea of length, budget, and placement, it’s time to get creative. For an ad on a 50-foot screen, details matter. Use big, bold visuals with clear sound and simple copy. Keep the call to action simple, so people are more likely to remember it after they leave the theater.
If you already have an existing TV or social media video ad, you may be able to adapt it for a movie theater screen. Just make sure to ask about file specs, such as dimensions, format, resolution, and file size, before launch.
Need creative support? We’re happy to provide AI-assisted video production, ensuring that your ad meets creative requirements while captivating and engaging viewers.
7. Approve, Launch, and Measure Your Campaign
Before your ad can go live, you need to iron out the details. Confirm campaign placement and submit your ad to the cinema network for approval. Cinema ads usually need to go through a review process, so build in time for this step.
Now, it’s time for the fun part: launching your ad. After it goes live, take time to measure the results. Look at metrics like network screen reports, website traffic, promo code redemptions, and store visits in targeted ZIP codes. Review what went well and where you can continue to improve for your next movie theater advertising campaign.
Get Your Business on the Big Screen with Alluvit Media
Once you know how to advertise at a movie theater, the process feels a lot less intimidating. Working with a partner can make it even easier. At Alluvit Media, we can help you book your big-screen moment across our network of over 1,300 theaters in 49 states.
Ready to get started? Reach out to request a free proposal.
FAQs
How much does it cost to advertise in a movie theater?
The exact cost of movie theater advertising depends on the market, theater, ad format, campaign length, placement, and timing. In general, a 30-second ad can cost anywhere from several hundred dollars to a few thousand dollars over a four-week run. Summer and holiday campaigns can run higher.
How long does it take to get an ad in a movie theater?
For first-time campaigns, the process typically takes four to six weeks from intro call to launch. This includes time to choose theaters, set a budget, design the ad, and confirm placement.
Can local businesses advertise in movie theaters?
Yes! Movie theater advertising can be a great way for businesses to reach their target audience in local markets. Local businesses often advertise in specific theaters or ZIP codes near their location.
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