Out-of-Home Advertising Glossary

3D anamorphic billboard 3D billboard

A-board Ad loop Ad slot Added value Admissions Aerial advertising Airplane banner advertising Airport advertising Airport charging station advertising Airport digital display Airport digital network Airport display Airport DOOH Airport experiential advertising Airport floor graphics Airport kiosk advertising Airport lounge advertising Airport media Airport OOH Airport panel Airport passenger traffic Airport shuttle advertising Airport spectacular Airport sponsorship Airport terminal advertising Airport wall wrap Allotment Anamorphic DOOH Anonymous video analytics Approach Arena advertising Arrivals advertising Artwork Attention Attention measurement Attribution study Audience composition Audience concentration Audience duplication Audience index Audience measurement Audience profile Audience segmentation Auditorium advertising Auditorium signage Augmented reality (AR) Avail Average frequency

Baggage carousel advertising Baggage carousel wrap Baggage claim advertising Baggage claim display Bench advertising Bid request Bid response Bike-share advertising Bleed Bonus inventory Box office admissions Brand activation Brand lift study Brand takeover Building domination Building wrap Bus advertising Bus bench advertising Bus wrap

Campaign flight Campaign period Campaign schedule Cinema advertising Cinema audience Cinema concession advertising Cinema digital network Cinema DOOH Cinema experiential advertising Cinema lobby advertising Cinema media Cinema OOH Cinema poster Cinema screen advertising Cinema sponsorship Cinema takeover Cinema wall wrap City information panel Column wrap Commercial audience Computer vision Concession advertising Concession stand advertising Concourse Concourse advertising Construction barricade advertising Construction wrap Content management system (CMS) Contextual DOOH Control group Conversion attribution Conversion lift Copy change Creative rotation Creative specifications Creative testing Creative version

Data-driven creative Daypart Dayparting Departures advertising Deplanements Device ID Digital lobby display Digital screen network Digital signage Digital signage network Dynamic ad insertion Dynamic content Dynamic creative Dynamic creative optimization (DCO)

Elevator advertising Elevator wrap Enplanements Escalator advertising Escalator wrap Experiential advertising Experiential OOH Exposed audience Exposed group Exposure frequency Extension fee

File specifications First right of refusal Fleet advertising Flight Flight information display advertising Floor price Foot traffic Foot traffic attribution Footfall Footfall lift Footfall measurement Full bus wrap Full-motion DOOH Full-motion video

Gas pump advertising Gas pump topper Gas station advertising Gate advertising Gate area advertising Gate holdroom Gate holdroom advertising Grocery store advertising Guaranteed delivery Guaranteed impressions Guerrilla advertising

High-impact advertising Hold period

In-store advertising In-store digital media Incremental audience Incremental reach Information kiosk Insertion order (IO) Installation Installation cost Installation date Interactive DOOH Interactive OOH Interior bus card Inventory owner

Jet bridge advertising Jet bridge wrap

Key demographic King bus panel Kiosk advertising

Lead time Lift study Live area Lobby advertising Lobby display Location data Location intelligence Location-based advertising Loop Loop length

Makegood Mechanical specifications Media availability Media buyer Media operator Media owner Media schedule Mobile advertising ID (MAID) Mobile LED truck Mobile location data Mobility data Movement data Movie theater activation Movie theater advertising Movie theater display Movie theater floor graphics Movie theater signage Moviegoer Moving walkway advertising Mural advertising

Net reach Nonstandard unit

On-screen advertising OOH activation Open auction

Parking garage advertising Parking lot advertising Partial bus wrap Passenger boarding bridge advertising Passenger dwell time pDOOH Pedestrian panel Play Playback log Plays POI targeting Point of interest (POI) Posting Pre-feature advertising Pre-show Pre-show advertising Preferred deal Private auction Production cost Production lead time Production specifications Programmatic direct Programmatic DOOH Programmatic guaranteed Programmatic non-reserved Programmatic reserved Projection advertising Projection mapping Proof of play Proof-of-play report Proximity targeting

QR code advertising Queen bus panel

Rail advertising Rail station advertising Reach Reach and frequency Real-time content Real-time creative Removal date Rental car center advertising Reposting charge Retail media network Rideshare advertising

Safe area Screen availability Screen inventory Screen network Screen uptime Security checkpoint advertising Sensor-based advertising Share of voice (SOV) Shared-space advertising Sidewalk sign Slot duration Special build Sports venue advertising Stadium advertising Standee advertising Static creative Station domination Station takeover Store visit attribution Street-level advertising Subway advertising Subway station advertising

Tail panel Take-down Taxi advertising Taxi top advertising Taxi wrap Terminal Theater digital network Theater entrance advertising Theater lobby advertising Theater poster advertising Theater sponsorship Theater standee Theater takeover Theater wall wrap Traffic audit Traffic count Train advertising Transit domination Trigger-based creative Truckside advertising TSA bin advertising

Unduplicated audience Unique reach Urban panel

Vehicle wrap Venue Venue type Viewability Vinyl Visibility Visibility distance Visibility zone Visitation Visitation attribution Visitation lift

Wall mural Wheatpasting Wild posting Winning bid Wrapped vehicle