2 theaters · 19 screens
Cinema advertising on 19 screens in Allentown, PA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Allentown, PA has 125,320 residents with a median age of 32.4, a demographic that indexes well for cinema advertising. The city falls within the Philadelphia market and has 2 theaters across 19 screens, generating an estimated 60,800 monthly moviegoer impressions.
Median household income is $53,403, and the average commute runs nearly 25 minutes. Allentown consumers are active and locally engaged, reachable through screens that command attention levels 2 to 6 times higher than live sports. Top venues include Movie Tavern Trexlertown and Tilghman Square 8, both drawing regular foot traffic from across the Lehigh Valley.
Cinema advertising in Allentown works for brands that need reach without waste. Sixty percent of moviegoers have cut cable or never subscribed, making the theater one of the few places where you can reliably reach this audience in a distraction-free setting with documented, measurable lift.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,980 – $5,460 | Tier 1 market rates | up to 30,400 imps/theater |
| Citywide (all 2 theaters) | $4,710 – $9,420 | Tier 1 market rates | ~60,800 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign runs between $1,984 and $5,456, depending on screen count and placement type. A citywide campaign covering both theaters ranges from $4,712 to $9,424 for the same period. Allentown is a Tier 1 market, with CPMs between $70 and $85, driven by consistent audience volume.
Allentown has two advertising-enabled venues: Movie Tavern Trexlertown and Tilghman Square 8. Together they cover 19 screens across the Lehigh Valley. Campaigns can run at one location or both, depending on your budget and how precisely you want to target within the market.
Local and regional advertisers in markets like Allentown typically include healthcare systems, auto dealers, restaurants, financial services, real estate firms, and colleges. National brands run cinema alongside digital and broadcast. Auto advertisers have seen a 34% lift in foot traffic, and retail brands report 53% incremental visits from cinema campaigns.
Cinema delivers attention ratings 6 to 16 times higher than social and digital platforms, and outperforms both CTV and YouTube. In Allentown, 60% of moviegoers have cut cable or never subscribed, which means the theater reaches people traditional TV simply misses. That gap is especially wide among adults under 35.
Yes. Cinema advertising does not accept campaigns from alcohol, tobacco, firearms, cannabis, or political advertisers. These restrictions apply across all screens in the Allentown market. Alluvit Media can confirm category eligibility before you invest in creative or campaign planning.
A standard campaign runs 4 weeks, matching typical film cycles and giving your ad enough frequency against the local moviegoing audience. Shorter bursts work for seasonal promotions or event-based advertising. Brands focused on ongoing awareness often book consecutive 4-week flights to hold presence across Allentown's 60,800 monthly impressions.
Call for pricing tailored to your dates, film slate, and targeting.
