Billboard Ad Examples and Creative Gallery
Looking for outdoor ad inspiration? These billboard examples from our archive show the best practices at work.
1.7K+Campaigns in the archive
900+Advertisers in the archive
6+Years documented
Billboard Ad Gallery
125 billboard examples
The URL is part of the headline
Saahas for Cause
Five tubes in a row on one flat color
Just Ingredients
The dog says pet friendly
Crescent by Arium
A U-turn arrow instead of an address
Mahzu East Windsor
Tuition-free, said before anybody asks
Ascent Classical Academies
The headline is about you, not the exam
Campbell County Health
A price small enough to say yes to
Star Quality Air Conditioning
The same joke twice, for anybody who looks
Nirvana Center
An offer aimed at new patients only
Cross Creek Dental Care
Words only, no photograph
Olympic College
Over $9 million, and you can check it
Law Office of Rose C. Briscoe
A line that only works on that road
Surf Air
The headline knows you're driving
ProSurance
Plain white, and one instruction
Gulf Coast Eye Institute
Four colored squares instead of a list
Making Opportunity Count
The mascot delivers the opening news
Ollie's
The price is the headline
Esperanza Homes
What they serve, then the exit number
Bohemian Bull
Open house dates in the brightest strip
Capstone Classical Academy
Three towns instead of one address
PM Pediatric Care
A review count instead of a claim
G&R Heating and Air
One honest line about who runs it
White Atmoss
It prints the old name too
Tecumseh Orthodontic Specialists
The link goes to the program, not the homepage
University of the Pacific, Eberhardt School of Business
No fee, said before anything else
Granite Law Group
It borrows the cruise line's logo
Expedia Cruises
Everybody knows GEICO, nobody knows Plymouth
BELCO P&C
One procedure, and the word local
John L. Bonner Eye Clinic
A surprising claim, then one thing to do
Reading In Motion
A photo of the shopfront, not a logo
The Bloom Flowery
A line aimed at almost nobody
Tina Alzaga Real Estate
A burger ad for a cheese brand
Armored Fresh
The instruction and the web address, side by side
Carteret County Public Schools
New equipment is news worth a board
The Cardiac & Vascular Institute
The van is the proof
Beluga Heating Air & Electrical
Ten minutes, measured from where you are
Spark'd Dispensary
Now open, and the street it's on
Dental365
A transfer route, named by both schools
Albright College
Six kinds of case, listed outright
Cramer & Anderson, LLP
Next exit, lit at the hour it matters
Cobblestone Inn & Suites
Forbes said it, not the agent
Blake Newton - Country Financial
Use it or lose it, explained on the next line
Marshall EyeCare Physicians
One question sorts the audience
San Gabriel/Pomona Regional Center
The web address is in the middle, not the edge
Kowalski’s Markets
The copy gets a panel of its own
Pennrose Management Company
The word free, before the details
Jet's Pizza
Kindergarten at one end, cap and gown at the other
Bryant Public Schools
No referral needed
Renew Wound Care Center
A line people already say at home
Jays Heating Air Plumbing
A considered brand, and blunt directions
Ivy Hall Dispensary
Before and after, at billboard size
Forever Smiles PLLC
No waitlist, in the biggest type
Arizona College of Nursing
No phone number, no website, just the name
Pond Lehocky Giordano
Two seasons on one board
Mt. Hood Oregon Resort
Health coverage for bikers, in Sturgis
Apollo Insurance Group Inc.
A hunting joke, on a road through hunting country
Coeur d'Alene Vision Source
Two languages on one board
CASA of Ventura County
Borrowed colors from the brand they sell
Mac Daddy Sales and Services Co, Inc.
The pool on the left, the turn on the right
Colina Ranch Hill
The name is also the directions
Flavor Cupcakery
A real classroom, not the building
Enchanted Child Care International Inc (DBA Celebree School)
Two questions, no photograph, enormous type
NeuroScience Research Center
A board aimed at the crew, not the customer
Prodigy HVAC
Tie dye that still reads
Northern Grow
It answers the insurance question
WV Adventure Children's Dentistry
The town name is bigger than the college name
United Nursing College
833.TX.FIRES, a number that names the case
Dick Law Firm
A web address for one region
Vacasa
Renters, not homeowners
Timi Adeyemo State Farm Insurance
A new doctor up top, an FSA deadline below
The Mann Eye Institute
Four objects show what you can donate
Goodwill Keystone Area
An aerial shot of the lot
Liberty RV Sales
The web address gets the bottom third
Epcon Nashville
A line people read out loud
Citrus The Diner
A domain short enough to hold in your head
Fitzgerald Public Schools
It names what the patient is afraid of
Nashville Vascular & Vein Institute
It publishes both prices
Aaron's Air Conditioning
Name, category, address, and nothing else
Smokehouse Dispensary
This is your sign, on an actual sign
2nd Chance Smile Implant Center
Type straight on the photo, no panel
Arcadia University
They show the whole bench, not a logo
Williams & Light
A hotel selling its restaurant
The Crazy Water Hotel
No pitch, just a phone number
Christian Charles Insurance Services
The headline answers the objection
Northern Arizona Council of Governments, Area Agency on Aging
Black space on a lit face
Meccafox
The monthly payment, not the price
Home Path Financial
Name, food, address, phone, nothing more
Kobe Sushi and Hibachi
The promise first, then who it applies to
Lake Elsinore Unified School District
45, because the guideline changed
Coastal Gastroenterology Associates
One line highlighted, the rest left plain
Russell Plumbing & Air Conditioning Services
A rating the practice can't award itself
Prairie Grove Orthodontics
The salary is the headline
New College Institute
The web address and the phone number match
The Law Offices of Desmon L. Andrade
Four room details, four lines
Best Budget Inn
Football wording, beside a football stadium
New Hope, Inc.
A sandy dog and a set of directions
Pet Food Express
The headline explains an unfamiliar offer
Tricon Residential
The town name in the first line
Cygnus Home Service (Schwan's)
The date looks highlighted by hand
Rockingham County Schools
The logo says sleep before you read a word
Spring Sleep & Sinus Center
No phone number, betting on recognition
Chesapeake Home Services
The town name is inside the phone number
Sandonato Law
It sells a free session, not a cruise
Cruise Planners
The price and distance are right upfront
Texas Coalition for Animal Protection
107 years, and a mostly white board
Kimbrell’s Furniture
Two circles showing the inside
Lynd Living Ashcroft Southbury
A national app, one local store
Flashfood
The two reasons to switch, above the name
Carlton Schools, ISD #93
We come to you
REGEN-X Wound Care
Photographs of the actual work
Flett Mechanical Services
A digital board running two practice areas
Dixon and Associates
One community, one issue, highlighted in red
Carolinas Care Partnership
The photograph makes the headline literal
Russom's Blue Ridge Harley-Davidson
No headline, just pancakes
IHOP
Four facts in two columns
Great Oaks Academy
Accepting new patients
Ringwala Allergy & Asthma
The free item goes above the name
Comfort Airz
A whole board for one case
Ven Johnson Law, PLC
The phone number is the second biggest thing
Telamon TRC
Oprah's name first, the ranch's name last
McEvoy Ranch
A board built for one date
Kanpai
One color, everywhere
McNally's Heating & Cooling
A distance you can judge from the beach
The Marine Mammal Stranding Center
Artwork made for one community
Native CORE
Free comes first
Transforming Reentry Services/MWIPM
Nothing in that industry yet.
Go deeper on billboard examples by industry
Explore what makes each design stand out and the idea you can borrow to make your own campaign shine.
Nonprofit
14 examples
Retail
11 examples
Real Estate
9 examples
Restaurants & Food
11 examples
K-12 Schools
10 examples
Medical Clinics
10 examples
HVAC
11 examples
Cannabis
6 examples
Dental
7 examples
Universities & Colleges
7 examples
Lawyers & Legal
10 examples
Travel & Hotels
8 examples
Insurance
6 examples
Vision & Eye Care
5 examples
Free design support when you need it
Don't have a graphic design team? No problem. Our designers will create an attention-grabbing ad at no extra cost. All we need from you is a logo and a rough idea of what you want to say.
Some of the advertisers on this page sent us their own artwork, and that's fine too. Either way, we compare your design to the specs of the actual board to ensure its resolution and that it reads well from the road. We're checking that it holds up after dark, that the type is big enough to catch from that far back, and that there aren't more words than a driver has time for.
Ready to run your own campaign?
Common questions
Do different industries follow the same best practices?
Mostly, yes. Every campaign here is working with the same few seconds of attention (though some boards are situated in areas with higher dwell time such as intersections or highways with heavy traffic).
The fundamentals hold true no matter the industry: one solid idea, type heavy enough to read at speed, contrasting colors, and an actionable next step.
The message is what differs. A dispensary is usually giving directions or advertising a promotion, a school is broadcasting an enrollment deadline, and a restaurant is catching a decision made a minute before the exit.
How do I get my campaign featured?
Run one with us. Every campaign on these pages ran through Alluvit Media. We work through the archive industry by industry and publish the boards that demonstrate good practices in both design and consumer psychology.
How do I book a campaign?
Tell us the market you want and what the campaign needs to do, and we'll come back with what's available and what it costs. We handle the inventory, the install, and the design at no cost if you need it, so the whole campaign runs through one place. Request your free proposal and get in touch with a specialist.
How much does a billboard cost?
It depends on the market, the format and how long you run, so any single number would be a guess. We built a billboard cost calculator that gives you a real figure instead of a range: put in a city and a budget and it'll show you what that actually buys.
If you'd rather just ask, tell us the market and we'll price it.
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