1 theater · 4 screens
Cinema advertising on 4 screens in Athens, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Athens, TX is in Henderson County, with a population of 13,013 and a median household income of $70,601. It's a stable mid-size market for local and regional advertisers, and its connection to the broader Dallas-Ft. Worth market means a campaign here carries reach beyond the city limits.
Athens Cinema 4 is the only movie theater in the city. It runs 4 screens and draws an estimated 3,526 moviegoer impressions per month. A 4-week campaign starts at $173, which gives small and mid-size businesses a low-cost entry into a high-attention format. Cinema audiences skew younger than traditional TV viewers. Sixty percent have cut cable or never had it, and attention levels run 2 to 6 times higher than live sports placements. If you want to reach Athens residents who are off their phones and actually watching, cinema advertising is a direct way to do it.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $170 – $350 | Tier 1 market rates | up to 3,526 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Athens Cinema 4 runs between $173 and $347, depending on screen count and placement options. Athens falls in a Tier 1 CPM range of $70 to $85. At 3,526 estimated monthly impressions, that rate is competitive against most local digital and cable alternatives.
Common advertisers include restaurants and QSR chains, auto dealers, healthcare providers, real estate agencies, local retailers, and service businesses. National research shows QSR advertisers see 2 to 3 times their ad spend returned, and auto advertisers report 34% increases in foot traffic. Local businesses in Athens can apply those same formats at a community scale.
Ads run on screen during the pre-show, before the feature film, reaching a seated audience with nowhere else to be. Placements can also extend to lobby screens and other in-theater touchpoints. Athens Cinema 4 has 4 screens, so your ad runs across every auditorium for every showtime during your campaign.
Cinema attention ratings run 6 to 16 times higher than social and digital placements, and outperform CTV and YouTube as well. There is no skip button, no second screen. In a smaller market like Athens, a single venue delivering 3,526 impressions per month is a concentrated, efficient buy.
The standard campaign length is 4 weeks, which is the baseline used for Athens pricing. Longer flights are available and can improve frequency against Athens' roughly 13,000 residents. For businesses with seasonal promotions or event-based needs, a 4-week window is enough to build real local recognition among active moviegoers.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted at Athens Cinema 4. These restrictions apply across all screens regardless of campaign size. Advertisers in healthcare, food service, automotive, retail, and professional services are a natural fit for the available inventory.
Call for pricing tailored to your dates, film slate, and targeting.
