3 theaters · 42 screens
Cinema advertising on 42 screens in Aurora, CO.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Aurora, CO is the third-largest city in the state, with 390,201 residents and a median household income of $84,320. That spending power, paired with a median age of 35.1, makes this a commercially active market worth taking seriously. The city connects directly into the broader Denver metro, extending your reach well beyond Aurora's city limits.
Cinema advertising here runs across 3 theaters and 42 screens, generating an estimated 100,800 monthly moviegoer impressions. Top venues include Arapahoe Crossing 16, Century Aurora and XD, and Movie Tavern Aurora. Aurora falls into our Tier 2 pricing structure, with CPMs from $47 to $60. A single-theater 4-week campaign starts at $1,284; a citywide buy across all three locations runs $5,392 to $10,785. For brands looking to reach attentive audiences who are already out and spending, Aurora's cinema network offers consistent, measurable reach in a high-growth Colorado market.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,280 – $4,110 | Tier 2 market rates | up to 33,600 imps/theater |
| Citywide (all 3 theaters) | $5,390 – $10,790 | Tier 2 market rates | ~100,800 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign in Aurora runs $1,284 to $4,108 depending on screen count and placement. A citywide campaign across all 3 theaters and 42 screens costs $5,392 to $10,785 for the same period. CPMs fall between $47 and $60, in line with Tier 2 market pricing in the Denver metro.
Common advertisers include restaurants, auto dealerships, healthcare providers, financial services, home improvement brands, and local retailers. The Aurora audience skews toward families and multicultural households, making it a natural fit for brands in everyday spending categories. Businesses targeting the broader Denver metro also use Aurora theaters as part of a regional buy.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in the cinema network. These restrictions apply regardless of local or state regulations. If your category falls outside these restrictions, approval is straightforward and campaigns can typically launch within a few weeks.
Cinema delivers 2 to 6 times the attention of live sports, and 6 to 16 times that of social or digital placements. About 60% of moviegoers in Aurora, and nationally, are cord-cutters or cord-nevers, so traditional TV spots simply don't reach them. Cinema closes that gap with a fully viewable, sound-on, unskippable format.
The primary venues are Arapahoe Crossing 16, Century Aurora and XD, and Movie Tavern Aurora. You can run in a single location or across all three for full city coverage. Each theater draws from different neighborhoods within Aurora, so a citywide campaign reaches a broader demographic and geographic spread across the market.
The standard campaign unit is 4 weeks, which aligns with typical film release cycles and audience turnover. Most advertisers see meaningful frequency and recall within that window. Brands focused on longer-term awareness, such as auto dealers or healthcare systems, often run consecutive 4-week flights to maintain a consistent presence across Aurora's 100,800 monthly impressions.
Call for pricing tailored to your dates, film slate, and targeting.
