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1 theater · 15 screens

Movie Theater Advertising in Baraboo, WI

Cinema advertising on 15 screens in Baraboo, WI.

The Cat in the Hat poster

The Cat in the Hat

Nov 6

The Hunger Games: Sunrise on the Reaping poster

The Hunger Games: Sunrise on the Reaping

Nov 20

Avengers: Doomsday poster

Avengers: Doomsday

Dec 18

Dune Part Three poster

Dune Part Three

Dec 18

Jumanji 3 poster

Jumanji 3

Dec 25

Ice Age: Boiling Point

Ice Age: Boiling Point

Feb 5

Narnia: The Magician's Nephew

Narnia: The Magician's Nephew

Feb 12

The Exorcist: Martyrs

The Exorcist: Martyrs

Mar 12

Sonic the Hedgehog 4

Sonic the Hedgehog 4

Mar 19

Godzilla x Kong: Supernova

Godzilla x Kong: Supernova

Mar 26

The Legend of Zelda

The Legend of Zelda

Apr 30

Star Wars: Starfighter

Star Wars: Starfighter

May 28

How to Train Your Dragon 2

How to Train Your Dragon 2

Jun 11

Spider-Man: Beyond the Spider-Verse

Spider-Man: Beyond the Spider-Verse

Jun 18

Shrek 5

Shrek 5

Jun 30

Poster art courtesy of IMDb · © respective studios · used for editorial reference.

(866) 499-3334 Request Pricing

15

Screens

29,100

4-Week Impressions (est.)

13K

City Population

Baraboo, WI gives advertisers direct access to a concentrated local audience through Desert Star 15, the city's single 15-screen theater. With an estimated 24,000 monthly moviegoer impressions, that's a meaningful reach for a community of 12,506 people.

The local audience skews toward established households. Baraboo's median household income is $73,515, median age is 40.2, and a mean commute time of 23.9 minutes points to a suburban, routine-driven consumer base. Cinema advertising reaches these viewers in a distraction-free environment that outperforms live sports in attention metrics by 2 to 6 times, and outperforms social and digital formats by 6 to 16 times. For local and regional brands, that level of attention is difficult to replicate at this price point.

Desert Star 15

AMC · 15 screens · 29,100 imps/4wk

1301 KALAHARI DR

Movie theater ad placements tailored to your goals

Choose what fits your campaign — on-screen, in-lobby, and digital extensions.

onscreen

Early Pre-Show

Your brand opens the show

Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.

onscreen

Pre-Show Prime

Peak attention, before the trailers

Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.

onscreen

Final Trailer

The last ad before the feature

The premium position — the final commercial before the feature begins. Highest recall, unskippable.

lobby

Lobby Network

Digital signage throughout the theater

Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.

digital

Streaming Extension

Retarget moviegoers on CTV and OTT

After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.

digital

Digital Retargeting

Banner & mobile reach for your moviegoers

Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.

Frequently asked questions

What does a cinema advertising campaign cost in Baraboo?

A 4-week campaign in Baraboo typically runs $1,450 to $2,900, depending on how many screens you take and which placements you use.

Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.

What kinds of businesses advertise in Baraboo movie theaters?

Common advertisers include restaurants, auto dealerships, healthcare providers, home services, and local retailers. Cinema audiences in Baraboo earn a median household income of $73,515, making them a practical target for considered purchases. Nationally, cinema campaigns have driven a 34% increase in auto dealership foot traffic and a 53% lift in incremental retail visits.

Where exactly does my ad appear in the theater?

Ads run on screen before the feature film, during the pre-show segment. It's a full-screen, audio-on environment where audiences are sitting forward and paying attention. No scrolling, no second screens, no skip button. Placements can be targeted by screen, by auditorium, or across all 15 screens at Desert Star 15, depending on your campaign goals and budget.

How does cinema advertising compare to local TV or streaming in Baraboo?

Cinema reaches the 60% of moviegoers who have cut cable or never subscribed, a segment local TV misses almost entirely. Attention scores for cinema run 6 to 16 times higher than social and digital formats, and outperform CTV and YouTube as well. In a small market like Baraboo, that focus matters more than raw volume.

Are there any industries that cannot advertise at Baraboo movie theaters?

Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema placements. These restrictions apply across the network regardless of local regulations. Advertisers in healthcare, food service, retail, financial services, and home improvement are generally well-suited for cinema placements in this market.

How long does a typical cinema campaign run in Baraboo?

The standard unit is a 4-week campaign, matching typical movie release cycles. Campaigns can run consecutively across multiple 4-week windows to build frequency. With Baraboo's population at 12,506, sustained scheduling reaches a larger share of local residents than a single burst would.

Ready to advertise in Baraboo?

Call for pricing tailored to your dates, film slate, and targeting.

(866) 499-3334 Request a Proposal