1 theater · 15 screens
Cinema advertising on 15 screens in Baraboo, WI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Baraboo, WI gives advertisers direct access to a concentrated local audience through Desert Star 15, the city's single 15-screen theater. With an estimated 24,000 monthly moviegoer impressions, that's a meaningful reach for a community of 12,506 people. A 4-week cinema campaign here runs between $888 and $1,776, with a CPM of $34 to $40, making it a cost-efficient entry point into the Madison market.
The local audience skews toward established households. Baraboo's median household income is $73,515, median age is 40.2, and a mean commute time of 23.9 minutes points to a suburban, routine-driven consumer base. Cinema advertising reaches these viewers in a distraction-free environment that outperforms live sports in attention metrics by 2 to 6 times, and outperforms social and digital formats by 6 to 16 times. For local and regional brands, that level of attention is difficult to replicate at this price point.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $890 – $1,780 | Tier 4 market rates | up to 24,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Desert Star 15 runs between $888 and $1,776, depending on the number of screens and ad placements selected. That works out to a CPM of $34 to $40 against roughly 24,000 monthly impressions. For advertisers entering the Madison market, Baraboo is a low-cost, focused option with a measurable local footprint.
Common advertisers include restaurants, auto dealerships, healthcare providers, home services, and local retailers. Cinema audiences in Baraboo earn a median household income of $73,515, making them a practical target for considered purchases. Nationally, cinema campaigns have driven a 34% increase in auto dealership foot traffic and a 53% lift in incremental retail visits.
Ads run on screen before the feature film, during the pre-show segment. It's a full-screen, audio-on environment where audiences are sitting forward and paying attention. No scrolling, no second screens, no skip button. Placements can be targeted by screen, by auditorium, or across all 15 screens at Desert Star 15, depending on your campaign goals and budget.
Cinema reaches the 60% of moviegoers who have cut cable or never subscribed, a segment local TV misses almost entirely. Attention scores for cinema run 6 to 16 times higher than social and digital formats, and outperform CTV and YouTube as well. In a small market like Baraboo, that focus matters more than raw volume.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema placements. These restrictions apply across the network regardless of local regulations. Advertisers in healthcare, food service, retail, financial services, and home improvement are generally well-suited for cinema placements in this market.
The standard unit is a 4-week campaign, matching typical movie release cycles. Campaigns can run consecutively across multiple 4-week windows to build frequency. With Baraboo's population at 12,506, sustained scheduling reaches a larger share of local residents than a single burst would.
Call for pricing tailored to your dates, film slate, and targeting.
