1 theater · 12 screens

Movie Theater Advertising in Barboursville, WV

Cinema advertising on 12 screens in Barboursville, WV.

The Cat in the Hat poster

The Cat in the Hat

Nov 6

The Hunger Games: Sunrise on the Reaping poster

The Hunger Games: Sunrise on the Reaping

Nov 20

Avengers: Doomsday poster

Avengers: Doomsday

Dec 18

Dune Part Three poster

Dune Part Three

Dec 18

Jumanji 3 poster

Jumanji 3

Dec 25

Ice Age: Boiling Point

Ice Age: Boiling Point

Feb 5

Narnia: The Magician's Nephew

Narnia: The Magician's Nephew

Feb 12

The Exorcist: Martyrs

The Exorcist: Martyrs

Mar 12

Sonic the Hedgehog 4

Sonic the Hedgehog 4

Mar 19

Godzilla x Kong: Supernova

Godzilla x Kong: Supernova

Mar 26

The Legend of Zelda

The Legend of Zelda

Apr 30

Star Wars: Starfighter

Star Wars: Starfighter

May 28

How to Train Your Dragon 2

How to Train Your Dragon 2

Jun 11

Spider-Man: Beyond the Spider-Verse

Spider-Man: Beyond the Spider-Verse

Jun 18

Shrek 5

Shrek 5

Jun 30

Poster art courtesy of IMDb · © respective studios · used for editorial reference.

12

Screens

24,200

4-Week Impressions (est.)

4K

City Population

Barboursville, WV is part of the Charleston-Huntington market, giving advertisers direct access to a community of roughly 4,400 residents with a median household income of $59,531. The city's one theater, Huntington Mall, runs 12 screens and delivers an estimated 24,000 monthly moviegoer impressions across a tight geographic footprint.

The median age in Barboursville is 35.4, and more than a third of residents hold a bachelor's degree or higher. That profile aligns closely with cinema's national audience, which skews toward younger adults, cord-cutters, and multicultural households.

Movie theater ad placements tailored to your goals

Choose what fits your campaign — on-screen, in-lobby, and digital extensions.

onscreen

Early Pre-Show

Your brand opens the show

Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.

onscreen

Pre-Show Prime

Peak attention, before the trailers

Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.

onscreen

Final Trailer

The last ad before the feature

The premium position — the final commercial before the feature begins. Highest recall, unskippable.

lobby

Lobby Network

Digital signage throughout the theater

Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.

digital

Streaming Extension

Retarget moviegoers on CTV and OTT

After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.

digital

Digital Retargeting

Banner & mobile reach for your moviegoers

Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.

Frequently asked questions

What does it cost to advertise at the movie theater in Barboursville?

A 4-week campaign in Barboursville typically runs $1,350 to $2,450, depending on how many screens you take and which placements you use.

Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.

How many people will actually see my ad?

Huntington Mall generates an estimated 24,000 moviegoer impressions per month. These are in-theater exposures during pre-show programming, not modeled estimates from third-party panels. The audience is physically present, the screens are large, and there are no competing tabs or remote controls to contend with.

How does cinema advertising compare to TV or streaming in this market?

Cinema attention rates run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital platforms. In a market like Barboursville, that matters: 60% of moviegoers nationally are cord-cutters or cord-nevers, making cinema one of the few reliable ways to reach adults who have largely abandoned traditional broadcast and cable.

What kinds of businesses typically run ads at Huntington Mall?

Local service businesses, restaurants, healthcare providers, auto dealers, and regional retailers are common advertisers in markets like Barboursville. Auto brands using cinema advertising have documented a 34% lift in foot traffic. Retail advertisers have seen 53% incremental store visits. QSR brands report 2 to 3 times return on ad spend.

Are there any industries that cannot advertise in Barboursville theaters?

Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates and ballot initiatives. These restrictions apply across the entire ad network, including all theaters at Huntington Mall. Most local and regional business categories qualify without issue.

How long does a campaign need to run to be effective?

A standard campaign runs 4 weeks, the base unit used for pricing in Barboursville. That window typically captures multiple audience cycles as films turn over and repeat visitors return. Some advertisers extend to 8 or 12 weeks to build frequency, particularly when running concurrent promotions or seasonal offers.

Ready to advertise in Barboursville?

Call for pricing tailored to your dates, film slate, and targeting.