1 theater · 12 screens
Cinema advertising on 12 screens in Barboursville, WV.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Barboursville, WV is part of the Charleston-Huntington market, giving advertisers direct access to a community of roughly 4,400 residents with a median household income of $59,531. The city's one theater, Huntington Mall, runs 12 screens and delivers an estimated 24,000 monthly moviegoer impressions across a tight geographic footprint.
The median age in Barboursville is 35.4, and more than a third of residents hold a bachelor's degree or higher. That profile aligns closely with cinema's national audience, which skews toward younger adults, cord-cutters, and multicultural households. Cinema advertising here is priced as a Tier 3 market, with CPMs ranging from $37 to $45. For local and regional advertisers who want verified attention rather than scrolled-past impressions, a 4-week campaign in Barboursville starts at $984.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $980 – $1,970 | Tier 3 market rates | up to 24,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Huntington Mall runs between $984 and $1,968, depending on screen count, placement type, and frequency. The market has one theater with 12 screens, so your budget covers the entire local footprint. CPMs fall between $37 and $45, consistent with Tier 3 market pricing.
Huntington Mall generates an estimated 24,000 moviegoer impressions per month. These are in-theater exposures during pre-show programming, not modeled estimates from third-party panels. The audience is physically present, the screens are large, and there are no competing tabs or remote controls to contend with.
Cinema attention rates run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital platforms. In a market like Barboursville, that matters: 60% of moviegoers nationally are cord-cutters or cord-nevers, making cinema one of the few reliable ways to reach adults who have largely abandoned traditional broadcast and cable.
Local service businesses, restaurants, healthcare providers, auto dealers, and regional retailers are common advertisers in markets like Barboursville. Auto brands using cinema advertising have documented a 34% lift in foot traffic. Retail advertisers have seen 53% incremental store visits. QSR brands report 2 to 3 times return on ad spend.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates and ballot initiatives. These restrictions apply across the entire ad network, including all theaters at Huntington Mall. Most local and regional business categories qualify without issue.
A standard campaign runs 4 weeks, the base unit used for pricing in Barboursville. That window typically captures multiple audience cycles as films turn over and repeat visitors return. Some advertisers extend to 8 or 12 weeks to build frequency, particularly when running concurrent promotions or seasonal offers.
Call for pricing tailored to your dates, film slate, and targeting.
