1 theater · 4 screens
Cinema advertising on 4 screens in Big Spring, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Big Spring, TX is part of the Odessa-Midland market, with a population of just under 25,000 and a median household income of $70,532. One movie theater serves the entire city: Cinema 4 Big Spring, with 4 screens and an estimated 6,400 monthly moviegoer impressions. That concentration means your ad reaches a consistent, local audience without competing against dozens of other venues.
Cinema advertising in Big Spring falls into the Tier 4 pricing range, making it one of the more accessible entry points for local and regional advertisers. A 4-week campaign runs between $236 and $473 depending on screen count and placement format. The moviegoing audience here skews younger than traditional broadcast viewers, with 60% identifying as cord-cutters or cord-nevers. For businesses targeting working-age adults in a mid-size West Texas market, the theater format delivers attention levels that social media and streaming simply do not match.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $240 – $470 | Tier 4 market rates | up to 6,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinema 4 Big Spring runs between $236 and $473. With one theater and 4 screens in the market, citywide and single-theater rates are the same. CPMs fall between $34 and $40, which is competitive for a Tier 4 market in the Odessa-Midland region.
Local and regional businesses across retail, healthcare, dining, auto dealerships, and home services are common advertisers. Cinema audiences in Big Spring skew working-age, with a median age of 36.5 and household incomes near $70,000, making them a practical target for everyday consumer categories.
Ads run on screen before the feature film begins, during the pre-show sequence. Full-screen, audio-on, dark room, no scroll, no skip button, no competing notifications. Attention metrics for cinema run 6 to 16 times higher than social and digital placements.
Local TV and streaming audiences are older and increasingly fragmented. Cinema reaches a younger crowd: the national median moviegoer age is 30, and 60% are cord-cutters unreachable through cable. In a small market like Big Spring, the theater also offers something broadcast cannot replicate: a singular, undivided environment where the screen is the only screen in the room.
Standard campaigns run in 4-week increments, which is the minimum commitment. Longer runs increase frequency against the same audience pool. In a city of 25,000, repeat exposure builds brand recognition, so the duration matters. Most advertisers start with one 4-week flight and extend based on results.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are all restricted from cinema placements. These restrictions apply across the network regardless of local regulations. If your business falls into one of these categories, cinema is not an available channel, and we will tell you that upfront.
Call for pricing tailored to your dates, film slate, and targeting.
