1 theater · 12 screens
Cinema advertising on 12 screens in Bloomington, IN.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Bloomington, Indiana is a compact but high-value advertising market. With nearly 79,000 residents and a median age of just 24.9 years, the city skews young and educated — 60% of residents hold a bachelor's degree or higher. That demographic profile lines up closely with the cinema audience nationally, making movie theater advertising a natural fit here.
The Bloomington 12 is the single theater serving this market, with 12 screens and an estimated 28,800 monthly moviegoer impressions. A 4-week campaign runs between $1,540 and $3,081 depending on format and placement. For brands trying to reach a college-town audience that is harder to capture through traditional TV or cable, cinema delivers focused, high-attention exposure at a predictable cost. Bloomington falls within the broader Indianapolis market and is priced at Tier 2 CPM rates of $47 to $60.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,540 – $3,080 | Tier 2 market rates | up to 28,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Bloomington 12 runs between $1,540 and $3,081, depending on ad format, screen placement, and campaign scope. Bloomington falls under Tier 2 CPM rates, priced at $47 to $60. Contact Alluvit Media for a custom quote based on your goals and budget.
The Bloomington 12 generates an estimated 28,800 moviegoer impressions per month across its 12 screens. That is the full reach available in this market. Campaigns run on a 4-week cycle, giving advertisers repeated exposure to the same audience throughout the campaign window.
Local and regional advertisers across dining, healthcare, financial services, real estate, and education are regular cinema advertisers in this market. National brands also target college-heavy markets like Bloomington directly. With a median age of 24.9 and 60% college-degree attainment, the audience draws brands after younger, educated consumers who are actively making purchasing decisions.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times the attention of social and digital platforms. Nationally, 60% of moviegoers are cord-cutters or cord-nevers, making them hard to reach through traditional TV. In a college-dominated market like Bloomington, streaming and social feeds are cluttered. Cinema is an uninterrupted, full-screen environment.
Ads run on screen before the film begins, as part of a pre-show program that plays while the audience is seated. Placements can also include lobby screens and other in-theater touchpoints depending on availability. The pre-show format means viewers are settled and paying attention, not scrolling past your message.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema. These restrictions apply market-wide and are not specific to Bloomington. If your business falls into one of these categories, cinema is not the right channel for you. Most local and national retail, service, and consumer brands will qualify without issue.
Call for pricing tailored to your dates, film slate, and targeting.
