1 theater · 22 screens
Cinema advertising on 22 screens in Boise, ID.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Boise's cinema advertising market centers on Boise Stadium 21 with IMAX, a high-traffic venue that delivers an estimated 35,200 monthly moviegoer impressions across 22 screens. For advertisers, that concentration of audience in a single premium location is an asset, not a limitation.
Cinema in Boise skews young, with a median audience age of 30. That's younger than most TV or streaming platforms. Sixty percent of moviegoers here are cord-cutters or cord-nevers, which makes the theater one of the few places to reach these viewers in a full-screen, lean-forward format with no skip button.
A 4-week campaign in Boise runs $1,302 to $2,604, placing it in a Tier 4 market with CPMs between $34 and $40. For local businesses or regional brands running cinema for the first time, Boise is a contained, measurable entry point. Audience attention in the cinema format consistently outperforms social, digital, and CTV.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,300 – $2,600 | Tier 4 market rates | up to 35,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Boise Stadium 21 with IMAX runs between $1,302 and $2,604, depending on screen count and placement options. The CPM range is $34 to $40. Because this is the only theater in the market, a single-theater buy is also the citywide buy, which simplifies planning and budgeting.
Common advertisers include quick-service restaurants, auto dealers, healthcare systems, financial services, higher education, real estate, and retail. Cinema has driven a 34% foot traffic lift for auto advertisers and a 53% incremental visit increase for retail, making it a strong fit for businesses where getting customers through the door matters.
Ads run in the pre-show on the main screen before the feature film, covering both standard and IMAX auditoriums at Boise Stadium 21. The format is full-screen with theater-quality sound. Depending on the package selected, some placements also include lobby screens and other in-venue touchpoints.
Cinema delivers 2 to 6 times higher attention than live sports and 6 to 16 times higher than social or digital formats. Sixty percent of Boise moviegoers are cord-cutters or cord-nevers, so broadcast and cable don't reach them reliably. Cinema fills that gap with an audience that has nowhere else to look.
Four weeks is the standard unit and the basis for all pricing quoted here. That window aligns with typical film cycles and gives your ad enough frequency to build recall. Longer flights are available and generally recommended for brand-building goals. A single 4-week run works well for event or promotion-based campaigns.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in this cinema advertising network. These restrictions apply market-wide, not just in Boise. If your business falls into one of these categories, cinema is not a workable channel, regardless of budget or campaign goals.
Call for pricing tailored to your dates, film slate, and targeting.
