2 theaters · 32 screens
Cinema advertising on 32 screens in Boston, MA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Boston is a Tier 1 advertising market with a population of 663,972 and a median household income of $94,755. More than half of residents hold a bachelor's degree or higher, and the median age is 33.2. That adds up to an educated, professionally active audience with real purchasing power.
Cinema advertising in Boston reaches an estimated 102,400 moviegoers per month across 2 theaters and 32 screens, including Boston Common 19 and AMC Causeway at the Garden 13. These are high-traffic urban venues. Audiences skew younger than typical TV viewers, are largely cord-free, and reflect the city's demographic mix. The average commute runs 30 minutes, which means Bostonians spend a lot of time out of the home, a practical advantage for local and regional brands that want to reach people before or after the workday rather than on the couch.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,220 – $9,420 | Tier 1 market rates | up to 51,200 imps/theater |
| Citywide (all 2 theaters) | $7,940 – $15,870 | Tier 1 market rates | ~102,400 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign in Boston runs $3,224 to $9,424, depending on screen count and placement. A citywide campaign covering both theaters runs $7,936 to $15,872. Boston is a Tier 1 market, with CPMs ranging from $70 to $85, driven by its high-income, highly educated audience.
Common advertisers include quick-service and full-service restaurants, automotive dealerships, local universities and hospitals, financial services firms, retail brands, and entertainment venues. Boston has one of the highest concentrations of college graduates and healthcare and tech professionals in the country, which makes it a strong market for brands targeting affluent, purchase-ready consumers.
Ad placements span the full theater environment: on-screen pre-show segments running 15 to 30 minutes before the feature, static and digital lobby displays, and in some locations, restroom and concession signage. On-screen placements draw the highest attention, documented at 2 to 6 times the rate of live sports and 6 to 16 times that of social and digital media.
Boston moviegoers skew younger, with a median age of 30, and 60% are cord-cutters or cord-nevers. Broadcast and cable TV miss them almost entirely. Cinema also outperforms CTV and YouTube on attention metrics. Nationally, documented outcomes include a 34% lift in auto dealership foot traffic and 53% incremental retail visits.
The standard campaign window is 4 weeks, matching typical film cycles and giving advertisers consistent exposure across multiple showtimes and audiences. Longer flights are available and work well for brand-building goals. Shorter runs tied to specific promotions or openings can also be arranged, depending on inventory availability.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in this network. These restrictions apply nationally and consistently across all theater locations, including Boston Common 19 and AMC Causeway at the Garden 13. Advertisers in regulated industries should confirm category eligibility before planning a campaign.
Call for pricing tailored to your dates, film slate, and targeting.
