1 theater · 14 screens
Cinema advertising on 14 screens in Brandywine, MD.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Brandywine, MD sits on the southern edge of Prince George's County, inside the Washington, DC market, with a median household income of $158,258 and a population just under 11,000. That income figure puts local consumers well above national averages, making this a high-value audience for advertisers looking to reach people where they spend discretionary dollars.
The primary cinema here is Xscape 14 Brandywine, a 14-screen theater generating an estimated 44,800 monthly moviegoer impressions. Residents skew toward middle age (median 43.3) with average commutes of 38.5 minutes, so they tend to plan outings with intention rather than impulse. The audience is 60% cord-cutters, 42.4% hold a bachelor's degree or higher, and they're watching the screen, not a second device. A 4-week campaign starts at $3,472, giving regional and national advertisers a practical entry point to a premium local audience.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,470 – $6,940 | Tier 1 market rates | up to 44,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Xscape 14 Brandywine runs between $3,472 and $6,944, depending on placement and format. This is a Tier 1 market with CPMs ranging from $70 to $85. With 44,800 monthly impressions and a median household income of $158,258 in the surrounding area, that cost-per-impression buys access to a genuinely affluent, attentive audience.
Common advertisers include auto dealers, restaurants and QSR chains, healthcare providers, financial services, home improvement brands, and local retailers. Some categories show particularly strong results: auto advertisers have seen 34% increases in foot traffic, and retail campaigns have driven 53% incremental store visits nationally.
Ad placements include on-screen pre-show programming, lobby screens, and digital displays throughout the venue. The on-screen pre-show draws the most attention of any format, rated 2 to 6 times more effective than live sports advertising and 6 to 16 times more effective than social or digital placements.
Roughly 60% of moviegoers in this audience are cord-cutters or have never subscribed to traditional cable, meaning standard TV buys simply miss them. Streaming and social ads can be skipped or ignored. Cinema puts your ad in front of an audience with no skip button and nowhere else to look, which is why attention scores run measurably higher than on CTV and YouTube.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted from cinema placement. These restrictions apply regardless of campaign budget or audience targeting. Advertisers in those categories should explore other channels. All other major industries, including healthcare, finance, food and beverage, and automotive, are eligible.
The standard campaign unit is 4 weeks, matching typical film cycles and giving ads enough repetition to register with a returning audience. Local businesses can get into the Brandywine market for $3,472, which makes cinema advertising accessible well beyond national brands. That entry point matters more given the above-average household incomes in the area.
Call for pricing tailored to your dates, film slate, and targeting.
