1 theater · 14 screens
Cinema advertising on 14 screens in Brandywine, MD.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Brandywine, MD sits on the southern edge of Prince George's County, inside the Washington, DC market, with a median household income of $158,258 and a population just under 11,000. That income figure puts local consumers well above national averages, making this a high-value audience for advertisers looking to reach people where they spend discretionary dollars.
The primary cinema here is Xscape 14 Brandywine, a 14-screen theater generating an estimated 44,800 monthly moviegoer impressions. Residents skew toward middle age (median 43.3) with average commutes of 38.5 minutes, so they tend to plan outings with intention rather than impulse. The audience is 60% cord-cutters, 42.4% hold a bachelor's degree or higher, and they're watching the screen, not a second device.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Brandywine typically runs $1,700 to $5,550, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Common advertisers include auto dealers, restaurants and QSR chains, healthcare providers, financial services, home improvement brands, and local retailers. Some categories show particularly strong results: auto advertisers have seen 34% increases in foot traffic, and retail campaigns have driven 53% incremental store visits nationally.
Ad placements include on-screen pre-show programming, lobby screens, and digital displays throughout the venue. The on-screen pre-show draws the most attention of any format, rated 2 to 6 times more effective than live sports advertising and 6 to 16 times more effective than social or digital placements.
Roughly 60% of moviegoers in this audience are cord-cutters or have never subscribed to traditional cable, meaning standard TV buys simply miss them. Streaming and social ads can be skipped or ignored. Cinema puts your ad in front of an audience with no skip button and nowhere else to look, which is why attention scores run measurably higher than on CTV and YouTube.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted from cinema placement. These restrictions apply regardless of campaign budget or audience targeting. Advertisers in those categories should explore other channels. All other major industries, including healthcare, finance, food and beverage, and automotive, are eligible.
The standard campaign unit is 4 weeks, matching typical film cycles and giving ads enough repetition to register with a returning audience. That entry point matters more given the above-average household incomes in the area.
Call for pricing tailored to your dates, film slate, and targeting.