1 theater · 10 screens
Cinema advertising on 10 screens in Calexico, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Calexico, CA is part of the Yuma-El Centro market, with a population of 38,476 and a median age of 33.5. That's a younger, working-age audience that goes to the movies. The city has one theater, Calexico 10 Theater, with 10 screens and an estimated 16,000 monthly moviegoer impressions available to advertisers.
Cinema advertising here runs as a Tier 4 market, with CPMs between $34 and $40. A 4-week campaign starts at $592 and scales to $1,184 depending on screen count and placement format. For local or regional brands trying to reach a multicultural, family-oriented audience, roughly 60% of whom don't subscribe to traditional pay-TV, cinema delivers attention levels that digital and streaming formats consistently fall short of. Calexico moviegoers aren't a passive audience. They're present, focused, and sitting in front of a large screen with no scroll option.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $590 – $1,180 | Tier 4 market rates | up to 16,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Calexico 10 Theater runs between $592 and $1,184, depending on screen count and ad placement format. CPMs for this Tier 4 market fall between $34 and $40. That's competitive for a format that delivers 2 to 6 times the attention of live sports advertising.
Local restaurants, auto dealers, retail stores, healthcare providers, and regional service businesses are common advertisers in markets like Calexico. The typical cinema audience skews under 35, is 62% multicultural nationally, and leans toward families. That profile fits businesses that depend on repeat local traffic and community visibility.
Ads run in the pre-show segment before the feature film, on screen in the auditorium. Placements closer to showtime typically draw the strongest attention. National research shows cinema attention rates run 6 to 16 times higher than social and digital formats, and consistently outperform CTV and YouTube in independent studies.
About 60% of moviegoers nationally are cord-cutters or cord-nevers, so TV spots never reach them. Streaming pre-rolls compete with skip buttons and second screens. Cinema audiences have no skip option, no notifications, and no competing devices. For Calexico advertisers, that translates to measurable results, including retail visit lifts of 53% documented in independent studies.
The standard booking unit is 4 weeks, which is how the $592 to $1,184 pricing in Calexico is structured. Campaigns can run across multiple 4-week periods for sustained reach. With 16,000 monthly impressions available at Calexico 10 Theater, a single flight gives a focused brand a solid local footprint in this market.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates or issues. These restrictions apply across the network regardless of market. If your business falls outside these categories, approval is straightforward and campaigns can typically be turned around within a standard lead time.
Call for pricing tailored to your dates, film slate, and targeting.
