1 theater · 20 screens
Cinema advertising on 20 screens in Cary, NC.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Cary, NC is one of the most attractive cinema advertising markets in the Southeast. With a median household income of $129,399 and 70.2% of residents holding a bachelor's degree or higher, the audience here is affluent, educated, and hard to reach through conventional channels. The city falls within the Raleigh-Durham market and is home to Crossroads Stadium 20 with IMAX, a 20-screen venue generating an estimated 48,000 monthly moviegoer impressions.
Cinema advertising in Cary connects with a demographic that has largely abandoned traditional TV. Roughly 60% of moviegoers nationwide are cord-cutters or cord-nevers, making the theater one of the few premium environments where brands can reach them at scale. At a median age of 39.8 and with strong household purchasing power, Cary residents are exactly the audience local and regional brands want. A 4-week campaign starts at $2,568.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,570 – $5,140 | Tier 2 market rates | up to 48,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Crossroads Stadium 20 with IMAX runs between $2,568 and $5,136, depending on screen count and ad placement. Cary is a Tier 2 market, with CPMs ranging from $47 to $60. With only one theater in the city, a single campaign covers the entire local market.
Common advertisers include local restaurants, healthcare providers, real estate agencies, auto dealerships, financial services firms, and universities. Given Cary's high income and education levels, premium brands tend to perform well here. National research shows auto advertisers see a 34% lift in foot traffic, and retail brands see 53% more incremental visits after cinema campaigns.
Ads run in the pre-show sequence on the big screen before the feature film begins. Depending on the package, this can include lobby digital displays alongside the on-screen video spots. The format delivers full audio and video in a dark, distraction-free environment, producing attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social media.
Streaming platforms are increasingly fragmented, and ad-skipping is the norm. Local TV costs have risen while audience measurement has grown less reliable. Cinema puts your ad in front of a captive audience in a controlled environment. Nationally, 60% of moviegoers don't pay for traditional TV, so cinema reaches people other channels can't. In Cary, CPMs are competitive given the income level of the audience.
The standard campaign unit is 4 weeks, matching the typical film rotation cycle at Crossroads Stadium 20. Most brands run 4 to 12 weeks to build frequency with the local audience. Longer campaigns extend your reach to different moviegoers each week. The theater draws approximately 48,000 impressions per month across its 20 screens.
Yes. Cinema advertising does not accept campaigns from alcohol brands, tobacco companies, firearms retailers, cannabis businesses, or political campaigns and candidates. These restrictions apply in every market and theater, without exception. If your business falls into one of these categories, this channel is not available to you.
Call for pricing tailored to your dates, film slate, and targeting.
