1 theater · 12 screens
Cinema advertising on 12 screens in Christiana, DE.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Christiana, Delaware falls within the Philadelphia media market, giving advertisers access to a regional audience across the DE/PA/NJ tri-state corridor. The main venue is Cinemark Christiana and XD, a 12-screen theater that generates an estimated 38,400 monthly moviegoer impressions. That's a consistent, captive audience showing up in person, on a schedule, ready to watch.
Cinema advertising in Christiana is priced at Tier 1 CPM rates ($70 to $85), in line with the broader Philadelphia DMA. A 4-week campaign runs between $2,976 and $5,952 depending on format and screen count. For brands targeting southern Delaware consumers who are largely unreachable through traditional cable, this theater offers a direct path. Nationally, 60% of moviegoers have cut cable or never had it, and attention scores run 6 to 16 times higher than social and digital placements. Christiana puts those numbers behind a single, well-trafficked location.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,980 – $5,950 | Tier 1 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark Christiana and XD runs between $2,976 and $5,952, depending on the number of screens selected and the ad format. Christiana has one theater with 12 screens, so your campaign cost and citywide cost are the same. CPM rates range from $70 to $85, consistent with Tier 1 Philadelphia market pricing.
Restaurants, auto dealers, healthcare providers, retailers, financial services firms, and local service businesses all advertise regularly in cinema. Nationally, QSR brands see 2 to 3 times return on ad spend, auto advertisers report 34% increases in foot traffic, and retail brands drive 53% more incremental visits. Any brand that benefits from high-attention, unskippable exposure is a good fit.
Ads run on screen before the feature film, during the pre-show segment. It's a full-motion, full-sound placement in a darkened auditorium with no scrolling feeds or competing content. Some campaigns also include lobby placements such as static signage or digital displays, extending brand presence from the parking lot to the auditorium entrance.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema ad inventory. These restrictions apply network-wide and are not negotiable regardless of campaign size. If your business falls into one of these categories, cinema is not an option. All other standard business categories are generally eligible.
Cinema attention scores run 6 to 16 times higher than social and digital placements, and outperform CTV and YouTube. Moviegoers can't skip the ad, dim the screen, or scroll past it. And with 60% of cinema audiences being cord-cutters or cord-nevers, cinema reaches people who are largely absent from traditional TV and increasingly hard to find through streaming pre-rolls.
The standard campaign unit is 4 weeks, which aligns with typical film cycles and gives ads enough frequency to build recall. Campaigns can usually go live within 1 to 2 weeks of creative approval. Alluvit Media handles placement logistics, so brands need to provide a finalized video asset and any required compliance materials before the agreed start date.
Call for pricing tailored to your dates, film slate, and targeting.
