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1 theater · 16 screens

Movie Theater Advertising in Colonial Heights, VA

Cinema advertising on 16 screens in Colonial Heights, VA.

The Cat in the Hat poster

The Cat in the Hat

Nov 6

The Hunger Games: Sunrise on the Reaping poster

The Hunger Games: Sunrise on the Reaping

Nov 20

Avengers: Doomsday poster

Avengers: Doomsday

Dec 18

Dune Part Three poster

Dune Part Three

Dec 18

Jumanji 3 poster

Jumanji 3

Dec 25

Ice Age: Boiling Point

Ice Age: Boiling Point

Feb 5

Narnia: The Magician's Nephew

Narnia: The Magician's Nephew

Feb 12

The Exorcist: Martyrs

The Exorcist: Martyrs

Mar 12

Sonic the Hedgehog 4

Sonic the Hedgehog 4

Mar 19

Godzilla x Kong: Supernova

Godzilla x Kong: Supernova

Mar 26

The Legend of Zelda

The Legend of Zelda

Apr 30

Star Wars: Starfighter

Star Wars: Starfighter

May 28

How to Train Your Dragon 2

How to Train Your Dragon 2

Jun 11

Spider-Man: Beyond the Spider-Verse

Spider-Man: Beyond the Spider-Verse

Jun 18

Shrek 5

Shrek 5

Jun 30

Poster art courtesy of IMDb · © respective studios · used for editorial reference.

(866) 499-3334 Request Pricing

16

Screens

23,100

4-Week Impressions (est.)

18K

City Population

Colonial Heights, VA is part of the Richmond-Petersburg market, with a population of 18,210 and a median household income of $76,250. That makes it a solid mid-tier advertising opportunity for brands targeting working- and middle-class consumers. The city's only movie theater, Southpark Mall 16, generates an estimated 32,000 moviegoer impressions per month across 16 screens.

Cinema advertising reaches a younger audience than most traditional media. The median moviegoer age is 30, according to national data, and roughly 60% of those viewers have cut the cord or never had cable at all. A TV buy alone misses them entirely. Attention metrics for cinema consistently outperform live sports and run 6 to 16 times higher than social and digital placements.

Southpark Mall 16

RGL · 16 screens · 23,100 imps/4wk

300 SOUTHPARK CIR

Movie theater ad placements tailored to your goals

Choose what fits your campaign — on-screen, in-lobby, and digital extensions.

onscreen

Early Pre-Show

Your brand opens the show

Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.

onscreen

Pre-Show Prime

Peak attention, before the trailers

Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.

onscreen

Final Trailer

The last ad before the feature

The premium position — the final commercial before the feature begins. Highest recall, unskippable.

lobby

Lobby Network

Digital signage throughout the theater

Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.

digital

Streaming Extension

Retarget moviegoers on CTV and OTT

After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.

digital

Digital Retargeting

Banner & mobile reach for your moviegoers

Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.

Frequently asked questions

How much does cinema advertising cost in Colonial Heights?

A 4-week campaign in Colonial Heights typically runs $1,450 to $3,100, depending on how many screens you take and which placements you use.

Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.

Who typically advertises at movie theaters in Colonial Heights?

Local and regional advertisers across automotive, retail, healthcare, restaurants, financial services, and home services run campaigns here. Auto dealers have documented 34% lifts in foot traffic, and retail brands have seen 53% increases in incremental visits. Service businesses targeting Colonial Heights residents within a short drive radius tend to see strong results.

Where exactly do the ads appear in the theater?

Ads run on screen during the pre-show, the 20 to 30 minutes before the feature film starts. It's full-sight, full-sound, full-motion on a large screen, in a dark room, with an audience that isn't going anywhere. Depending on the venue, lobby placements and other touchpoints may also be available.

How does cinema advertising compare to TV or streaming in Colonial Heights?

Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements. About 60% of moviegoers are cord-cutters or cord-nevers, putting them out of reach for traditional TV buys. Cinema fills that gap with verified impressions in a setting where there is no skip button and no second screen.

Are there any industries that cannot advertise in Colonial Heights theaters?

Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema placements. These restrictions apply across the network regardless of local laws or campaign intent. Advertisers in those categories will need to look at other channels.

What audience can I realistically expect to reach at Southpark Mall 16?

The theater delivers an estimated 32,000 monthly impressions. Cinema audiences skew younger than most media, with a national median age of 30 and a 62% multicultural composition. About half attend as co-viewing families. Colonial Heights has a median age of 38.5, so cinema runs about eight years younger than the city overall. That gap matters for brands targeting younger consumers.

Ready to advertise in Colonial Heights?

Call for pricing tailored to your dates, film slate, and targeting.

(866) 499-3334 Request a Proposal