Regal Southpark Mall 16 is a 16-screen complex at 300 Southpark Cir in Colonial Heights, VA, part of the Richmond-Petersburg market. The theater draws an estimated 32,000 impressions per month, making it a straightforward option for advertisers targeting this suburban Virginia audience.
Alluvit Media places cinema advertising at this location, with 4-week campaign pricing ranging from $1,312 to $2,624 depending on screen count and placement. Ads run on screen before showings, putting your message in front of an attentive audience with few competing distractions. For brands looking to reach consumers in Colonial Heights and the greater Richmond-Petersburg area, this theater is a practical buy.
Real numbers for a 4-week, :30-second spot campaign. Pricing varies by ad placement, film slate, and seasonality.
In plain English
for a 4-week :30 campaign reaching approximately 32,000 moviegoers at this theater.
In industry terms
(cost per thousand impressions) — competitive with premium CTV, and well below broadcast TV primetime.
Final pricing depends on the 2026 release calendar — premium spots adjacent to tentpole releases (Avengers: Doomsday, Dune Part Three, Toy Story 5) command higher rates than standard weeks. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Mix and match across the pre-show, lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
Call for pricing tailored to your flight dates and film slate.
