1 theater · 17 screens
Cinema advertising on 17 screens in Covina, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Covina, CA is a city of 50,143 residents in the eastern San Gabriel Valley, with a median household income of $94,792. That income level reflects a consumer base with real purchasing power. The city's one movie theater, Covina 17, runs 17 screens and generates an estimated 21,438 monthly moviegoer impressions, making it a focused, high-attention venue for local and regional advertisers.
Cinema advertising in Covina reaches an audience that skews younger than most TV and streaming platforms. 60% of moviegoers identify as cord-cutters or cord-nevers, which means traditional broadcast and cable schedules simply miss them. On-screen ads at Covina 17 capture attention at rates 6 to 16 times higher than social and digital placements. For businesses targeting San Gabriel Valley households, a 4-week campaign starts at $1,519, a price point that makes premium-format advertising accessible to local retailers, restaurants, healthcare providers, and service businesses looking to build real name recognition in the communities they serve.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,520 – $3,040 | Tier 1 market rates | up to 21,438 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Covina 17 runs between $1,519 and $3,039, depending on ad placement and format. Because Covina has one theater, a single-theater buy covers the entire local market. Pricing is based on Tier 1 Los Angeles market CPM rates of $70 to $85, with an estimated 21,438 monthly impressions.
Local and regional advertisers in QSR, auto dealerships, healthcare, retail, real estate, and financial services are the most common cinema advertisers. The format has documented results: a 34% foot traffic lift for auto advertisers and 53% incremental visits for retail. For any business targeting Covina's $94,792 median-income households, those numbers make a strong case.
Ads run on screen before the feature film during the pre-show. It's a full-screen, audio-on, unskippable format shown to a seated audience in a dark room with nothing competing for their attention. Lobby placements and other in-theater touchpoints may also be available depending on the package.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social or digital ads, with documented performance above CTV and YouTube benchmarks. In a market where 60% of moviegoers have cut cable or never had it, on-screen ads reach the part of Covina's audience that TV schedules consistently miss.
The standard campaign unit is 4 weeks, matching typical film rotation cycles and giving your ad consistent exposure across multiple visits. Campaigns can run longer for sustained presence. With 17 screens at Covina 17, your ad plays across every showing rather than being limited to select auditoriums.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema. These restrictions apply regardless of campaign size or budget. Most local and regional business categories qualify without issue, including healthcare, food service, auto, home services, financial, and retail.
Call for pricing tailored to your dates, film slate, and targeting.
