1 theater · 17 screens
Cinema advertising on 17 screens in Covina, CA.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Covina, CA is a city of 50,143 residents in the eastern San Gabriel Valley, with a median household income of $94,792. That income level reflects a consumer base with real purchasing power. The city's one movie theater, Covina 17, runs 17 screens and generates an estimated 21,438 monthly moviegoer impressions, making it a focused, high-attention venue for local and regional advertisers.
Cinema advertising in Covina reaches an audience that skews younger than most TV and streaming platforms. 60% of moviegoers identify as cord-cutters or cord-nevers, which means traditional broadcast and cable schedules simply miss them. On-screen ads at Covina 17 capture attention at rates 6 to 16 times higher than social and digital placements.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Covina typically runs $2,950 to $3,450, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Local and regional advertisers in QSR, auto dealerships, healthcare, retail, real estate, and financial services are the most common cinema advertisers. The format has documented results: a 34% foot traffic lift for auto advertisers and 53% incremental visits for retail. For any business targeting Covina's $94,792 median-income households, those numbers make a strong case.
Ads run on screen before the feature film during the pre-show. It's a full-screen, audio-on, unskippable format shown to a seated audience in a dark room with nothing competing for their attention. Lobby placements and other in-theater touchpoints may also be available depending on the package.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social or digital ads, with documented performance above CTV and YouTube benchmarks. In a market where 60% of moviegoers have cut cable or never had it, on-screen ads reach the part of Covina's audience that TV schedules consistently miss.
The standard campaign unit is 4 weeks, matching typical film rotation cycles and giving your ad consistent exposure across multiple visits. Campaigns can run longer for sustained presence. With 17 screens at Covina 17, your ad plays across every showing rather than being limited to select auditoriums.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema. These restrictions apply regardless of campaign size or budget. Most local and regional business categories qualify without issue, including healthcare, food service, auto, home services, financial, and retail.
Call for pricing tailored to your dates, film slate, and targeting.