1 theater · 12 screens
Cinema advertising on 12 screens in Covington, LA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Covington, Louisiana sits on the north shore of Lake Pontchartrain with a population of 11,568 and a median household income of $73,809, making it a solid consumer base for local and regional advertisers. The city's only movie theater, Movie Tavern Covington, runs 12 screens and delivers an estimated 24,000 monthly moviegoer impressions. That concentration of attention in a single venue is hard to replicate with other local media.
The audience skews toward established, community-rooted residents. The median age is 39.1, and 36.7% hold a bachelor's degree or higher. Those demographics translate well for brands in home services, dining, automotive, healthcare, and financial services. Cinema advertising here runs at Tier 3 CPM rates of $37 to $45, with a 4-week campaign starting at $984. For advertisers targeting the broader New Orleans market, Covington screens offer direct access to north shore households that a city-only buy won't reach.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $980 – $1,970 | Tier 3 market rates | up to 24,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week cinema advertising campaign at Movie Tavern Covington runs between $984 and $1,968, depending on screen count and placement format. CPM rates fall in the $37 to $45 range, consistent with Tier 3 market pricing. That budget buys exposure across 12 screens and an estimated 24,000 monthly impressions at a single venue.
Common advertisers include local restaurants, auto dealerships, urgent care clinics, financial services, home improvement companies, and regional retailers. With a median household income of $73,809 and a high share of college-educated residents, the Covington audience is a strong fit for businesses selling considered purchases or recurring services.
Ads run on the big screen as part of the pre-show program, before trailers and the feature film. The placement is full-screen, full-audio, in a dark auditorium with nothing else competing for attention. Some packages also include lobby placements such as digital displays or printed materials.
Cinema attention rates run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital platforms. About 60% of moviegoers nationally are cord-cutters or cord-nevers, so a large share of the Covington audience simply can't be reached through traditional TV buys. Cinema fills that gap with an audience that is seated, off their phones, and focused on the screen.
A standard campaign runs 4 weeks, matching typical film cycles and giving your ad consistent exposure across multiple screenings. Longer flights of 8 or 12 weeks increase frequency and are common for advertisers in competitive categories like auto or healthcare. Alluvit Media can structure the schedule around your goals and budget.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not permitted in cinema advertising programs. These restrictions apply across the network regardless of city or market. Most business categories are fully eligible, including food, retail, professional services, healthcare, and real estate.
Call for pricing tailored to your dates, film slate, and targeting.
