5 theaters · 61 screens
Cinema advertising on 61 screens in Dallas, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Dallas reaches over 1.29 million residents with a median age of 33.4 and a median household income of $67,760, making it one of the stronger Tier 1 advertising markets in the country. The Dallas-Ft. Worth market supports 5 movie theaters with 61 screens and generates an estimated 138,968 monthly moviegoer impressions across the city.
Top venues include Cinemark 17 with IMAX, NorthPark 15, and Addison, each drawing consistent audiences in high-traffic corridors. Cinema advertising here reaches a younger, multicultural audience: 62% multicultural and 60% cord-cutters. That means TV and streaming buys are missing a significant portion of these viewers. With 37.4% of Dallas residents holding a bachelor's degree or higher, local audiences respond well to considered purchases across auto, retail, dining, and financial services. Cinema attention outperforms live sports, CTV, and social media by a measurable margin, giving your message a real foothold in one of Texas's most competitive urban markets.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $400 – $4,940 | Tier 1 market rates | up to 27,793 imps/theater |
| Citywide (all 5 theaters) | $6,900 – $13,800 | Tier 1 market rates | ~138,968 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign in Dallas runs between $402 and $4,939, depending on screen count and placement format. A citywide campaign covering all 5 theaters costs $6,899 to $13,799 for a 4-week flight. Dallas is a Tier 1 market with CPM rates of $70 to $85.
Common advertisers include quick-service restaurants, auto dealerships, healthcare providers, financial services, retail chains, and entertainment brands. Dallas's income profile and educated population make it a strong fit for higher-consideration purchases. QSR advertisers in cinema have seen 2 to 3x return on spend, and auto advertisers have measured a 34% lift in foot traffic.
Placements include on-screen pre-show ads running before trailers, lobby screens, and digital displays throughout the venue. The pre-show format gets the most attention. Cinema delivers 2 to 6 times the attention rating of live sports and 6 to 16 times that of social and digital platforms.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema environments. These restrictions apply nationally and are consistent across all theaters in the Dallas market. Alluvit Media can confirm category eligibility before any campaign is developed.
Dallas moviegoers skew younger than TV and most streaming audiences, with a median age of 30. Sixty percent are cord-cutters or cord-nevers, so traditional broadcast largely misses them. Cinema also has no skip button and no second-screen distraction, which is why attention scores consistently run higher than CTV and YouTube.
Most campaigns are structured in 4-week flights, matching film release cycles and audience rotation. Some advertisers run continuous campaigns across multiple flights for sustained reach. With 138,968 estimated monthly impressions across Dallas, a single 4-week campaign delivers solid frequency without requiring a long-term media commitment.
Call for pricing tailored to your dates, film slate, and targeting.
