1 theater · 12 screens
Cinema advertising on 12 screens in Draper, UT.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Draper, UT is a high-income suburb on the southern edge of the Salt Lake City metro, home to 50,159 residents with a median household income of $130,680 and a median age of 33.7. Half the population holds a bachelor's degree or higher, which makes it the kind of educated, high-purchasing-power market that advertisers in competitive categories actively pursue.
Cinema advertising in Draper runs through Cinemark Draper with XD, a 12-screen theater generating an estimated 28,800 monthly moviegoer impressions. A 4-week campaign starts at $1,540. Research consistently shows cinema audiences pay more attention to ads than they do during live sports, streaming, or social media, and Draper's demographics only sharpen that case. For local and regional advertisers targeting affluent Salt Lake City metro households, one theater means a focused buy with minimal waste and measurable reach.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,540 – $3,080 | Tier 2 market rates | up to 28,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark Draper runs between $1,540 and $3,081, depending on screen count and placement format. Draper is a Tier 2 market, with CPMs ranging from $47 to $60. That pricing reflects a premium, attentive audience rather than a commodity impression. Since Draper has one theater, there is no citywide versus single-theater distinction to consider.
Common advertisers include auto dealerships, local restaurants, real estate brokers, healthcare providers, financial services firms, home services companies, and regional retailers. With a median household income of $130,680 in Draper, higher-consideration categories tend to perform especially well. Auto advertisers in cinema have documented a 34% lift in foot traffic, and retail advertisers have seen 53% more incremental visits.
Ad placements include on-screen spots shown before the feature film, plus lobby formats such as digital screens, posters, and in some cases concession-area placements. The on-screen pre-show is the core placement. It delivers the highest attention scores of any format tested: 2 to 6 times higher than live sports, and 6 to 16 times higher than social and digital media.
Cinema reaches people that TV and streaming miss. Nationally, 60% of moviegoers are cord-cutters or cord-nevers, so a large share of them can't be reached through traditional TV at any price. Attention metrics consistently outperform both CTV and YouTube. For an affluent, younger-skewing Draper audience with a median age of 33.7, cinema fills a real gap in most media plans.
Four weeks is the standard minimum buy, and for most local campaigns it's the right place to start. It covers multiple weekends and fits naturally within typical film engagement cycles. Advertisers who run 8 to 12 weeks build stronger recall and ad frequency over time. Cinemark Draper has 12 screens and an estimated 28,800 monthly impressions, so even a single 4-week flight puts your message in front of a substantial local audience.
Yes. Some categories are off-limits for cinema advertising regardless of market or theater: alcohol, tobacco, firearms and ammunition, cannabis and related products, and political advertising of any kind. Most local and regional business categories are fully eligible, including healthcare, finance, dining, retail, and professional services.
Call for pricing tailored to your dates, film slate, and targeting.
