1 theater · 6 screens
Cinema advertising on 6 screens in Edinburg, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Edinburg, TX gives advertisers direct access to a young, growing Rio Grande Valley audience. With a median age of 29.9 and a population of 102,561, this is a market built around families and first-generation consumers with real purchasing power. Median household income is $57,789, and the city's multicultural character aligns closely with cinema's national audience profile, where 62% of moviegoers identify as multicultural.
One theater serves the city: Cinemark Movie Bistro in Edinburg, with 6 screens and an estimated 9,600 monthly impressions. That focused footprint means your ad runs in a single, premium environment with no wasted reach. Edinburg falls into a Tier 4 cinema market, and a 4-week campaign runs between $355 and $710. For local and regional brands targeting attentive audiences in the McAllen-Harlingen media market, cinema advertising here delivers measurable impact at a transparent price.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $360 – $710 | Tier 4 market rates | up to 9,600 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark Movie Bistro in Edinburg runs between $355 and $710, depending on screen count and placement. Edinburg is a Tier 4 market with CPMs ranging from $34 to $40. At 9,600 estimated monthly impressions, the cost-per-contact compares favorably to most local digital and broadcast options.
Local and regional advertisers across quick-service restaurants, auto dealerships, healthcare providers, retailers, and entertainment venues are common cinema advertisers. National research shows QSR advertisers see 2 to 3x their spend returned, and auto brands have recorded a 34% lift in dealership foot traffic. For high-consideration purchases, cinema has a proven track record.
Ads run on screen as part of the pre-show programming before the feature film begins. Every person in the room watches the same screen, with no second-screen distractions. Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social media or digital formats.
About 60% of moviegoers nationally are cord-cutters or cord-nevers, making them largely unreachable through traditional cable TV. Streaming and CTV ads face skip behavior and divided attention. Cinema puts your ad in front of a captive audience in a dark room, sound on, phones down. No streaming platform can replicate that.
Yes. Cinema advertising does not accept ads for alcohol, tobacco, firearms, cannabis, or political campaigns. These restrictions apply across the theater network regardless of local market. Alluvit Media reviews all creative before placement to confirm compliance, so discuss your category early in the planning process.
A 4-week flight is the standard entry point, giving your message enough exposure across multiple showtimes and audience segments. Edinburg's single-location market keeps costs low, so extending to 8 or 12 weeks is affordable. Longer campaigns build frequency with a local audience that returns to the same theater throughout the year.
Call for pricing tailored to your dates, film slate, and targeting.
