1 theater · 15 screens
Cinema advertising on 15 screens in Eugene, OR.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Eugene's 177,520 residents skew younger than most mid-sized Oregon cities, with a median age of 35.4 and a college-educated population of nearly 44%. That profile fits cinema advertising well. The market runs through a single venue, Valley River, which has an IMAX screen and 15 total screens capable of generating roughly 24,000 monthly moviegoer impressions.
Because Eugene is a Tier 4 market, CPMs land between $34 and $40, making it accessible for regional and local advertisers. A 4-week campaign starts at $888 and caps at $1,776 for full citywide coverage. That spread covers both a focused single-screen buy and a complete market takeover, since Valley River is the entire market. With a median household income of $63,836 and average commutes under 19 minutes, Eugene moviegoers are locally rooted and well-documented to respond to on-screen advertising at attention levels television and streaming don't match.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $890 – $1,780 | Tier 4 market rates | up to 24,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Valley River runs $888 to $1,776 depending on screen count and placement. Eugene is a Tier 4 market with CPMs between $34 and $40. Because the market is concentrated in one theater, your entire budget goes toward Eugene audiences rather than being spread across multiple venues.
Valley River delivers an estimated 24,000 monthly moviegoer impressions across its 15 screens. The audience skews young, with a national median moviegoer age of 30, and 60% are cord-cutters or cord-nevers. TV and streaming buys won't reach them reliably.
Common categories include restaurants, auto dealerships, healthcare providers, local retailers, entertainment venues, financial services, and universities. Eugene's 44% bachelor's degree attainment rate, combined with its mix of families and students, makes it a productive market for advertisers targeting educated adults and co-viewing households. Nationally, QSR advertisers have documented 2 to 3 times spend lift from cinema campaigns.
Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements. A theater puts viewers in a dark room with no second screens, no background noise, and no skip option. Retail advertisers nationally have recorded a 53% lift in incremental store visits from cinema campaigns.
Ads run during the pre-show segment, before trailers and the feature film, when audience attention is at its peak. Placements can be targeted to specific auditoriums, including the IMAX screen for premium reach. Lobby and digital display options may also be available, depending on current inventory at the venue.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in this network. These restrictions apply market-wide and are not negotiable. If your business falls into one of those categories, cinema advertising in Eugene is not an option. All other standard commercial categories are generally eligible.
Call for pricing tailored to your dates, film slate, and targeting.
