1 theater · 12 screens
Cinema advertising on 12 screens in Eureka, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Eureka, CA is a small coastal market with a population of 26,302 and a median household income of $60,253. One movie theater, 12 screens, and a single point of contact for reaching local moviegoers: Broadway Cinema delivers an estimated 19,200 monthly impressions.
The local audience skews mid-career, with a median age of 38.9 and a mean commute of just 16.5 minutes. Short commutes tend to mean leisure time spent close to home. Nearly one in three residents holds a bachelor's degree or higher. A 4-week campaign at Broadway Cinema runs $710 to $1,420, placing Eureka in Tier 4 pricing at a CPM of $34 to $40. For advertisers who want consistent local visibility without the waste of broad regional buys, this market offers a precise, captive audience at a predictable cost.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $710 – $1,420 | Tier 4 market rates | up to 19,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Broadway Cinema runs between $710 and $1,420, depending on screen count and placement format. Eureka is a Tier 4 market with a CPM of $34 to $40. With only one theater in the city, a single-theater buy and a citywide buy are the same investment.
Broadway Cinema generates an estimated 19,200 moviegoer impressions per month across its 12 screens. These are in-auditorium exposures from a local audience that bought a ticket, sat down, and is watching the screen before the feature starts. Reach is consistent month over month.
Common advertisers include local restaurants, auto dealerships, healthcare providers, financial services firms, retail stores, and real estate agencies. Any business targeting Eureka residents is a natural fit for the format. National and regional brands use cinema to reinforce TV and digital campaigns in smaller markets where broadcast costs are harder to justify.
Cinema delivers 2 to 6 times the attention of live sports, and 6 to 16 times that of social and digital formats. About 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV misses them entirely. In a small market like Eureka, that's a real gap cinema can fill.
Most campaigns run on 4-week cycles, in line with standard media planning periods. Formats include on-screen pre-show spots and, depending on the theater, lobby and concourse placements. On-screen ads at Broadway Cinema put your message in front of a seated audience with no skip option.
Yes. Cinema advertising does not accept ads for alcohol, tobacco, firearms, cannabis, or political candidates and causes. These restrictions apply regardless of market size. Businesses in those categories should look at other channels. All other local and regional businesses in Eureka are eligible to run campaigns at Broadway Cinema.
Call for pricing tailored to your dates, film slate, and targeting.
