1 theater · 16 screens
Cinema advertising on 16 screens in Fairfield, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Fairfield, CA sits at the crossroads of the Sacramento-Stockton-Modesto market with a population of nearly 120,000 and a median household income of $102,321. A median age of 36.8 and that level of purchasing power make this a productive target for advertisers trying to reach working adults and families with real spending capacity.
One theater serves the city: Fairfield Stadium 16 with IMAX, which has 16 screens and an estimated 38,400 monthly moviegoer impressions. A 4-week campaign runs between $2,054 and $4,108, placing this in Tier 2 CPM pricing at $47 to $60. Mean commute times average 31 minutes, so Fairfield residents are mobile and regularly out of the house. Cinema reaches them in a high-attention environment that outperforms streaming, social, and digital platforms by a significant margin. Advertisers in retail, auto, healthcare, and food service regularly use this venue to drive measurable local results.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,050 – $4,110 | Tier 2 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Fairfield Stadium 16 with IMAX runs between $2,054 and $4,108, depending on screen count and placement. That puts it in Tier 2 pricing, with a CPM of $47 to $60. At 38,400 estimated monthly impressions, the cost-per-contact comes in below broadcast TV and paid social in the Sacramento-Stockton-Modesto market.
Common advertisers include local and regional QSR restaurants, auto dealerships, healthcare providers, financial services, retail brands, and real estate companies. Fairfield's median household income of $102,321 makes it an attractive market for brands targeting consumers with spending power. Regional and national brands also use the Sacramento-Stockton-Modesto market to extend reach into Solano County.
Cinema advertising in Fairfield runs on-screen before the feature, during the pre-show block. Lobby options include digital screens, posters, and concession area signage. On-screen placements run at full-theater scale across all 16 screens at Fairfield Stadium 16, including the IMAX auditorium.
Cinema delivers attention ratings 6 to 16 times higher than social and digital platforms, and 2 to 6 times higher than live sports. About 60% of moviegoers in Fairfield are cord-cutters or cord-nevers, so traditional TV spots never reach them. Cinema closes that gap, and unlike CTV or YouTube, there's no skip button.
The standard campaign unit is 4 weeks, the minimum needed for measurable reach and frequency. In Fairfield, that 4-week window is priced at $2,054 to $4,108. Longer campaigns of 8 or 12 weeks improve frequency and are common among advertisers in auto, retail, and healthcare, where sustained brand exposure tends to drive higher foot traffic lift.
Yes. Cinema venues do not accept advertising from alcohol brands, tobacco and vaping companies, firearms retailers, cannabis businesses, or political campaigns and candidates. These restrictions apply across the network regardless of city or theater. Advertisers in those categories should contact Alluvit Media to discuss placement options in other media channels.
Call for pricing tailored to your dates, film slate, and targeting.
