1 theater · 16 screens

Movie Theater Advertising in Fairfield, CA

Cinema advertising on 16 screens in Fairfield, CA.

The Cat in the Hat poster

The Cat in the Hat

Nov 6

The Hunger Games: Sunrise on the Reaping poster

The Hunger Games: Sunrise on the Reaping

Nov 20

Avengers: Doomsday poster

Avengers: Doomsday

Dec 18

Dune Part Three poster

Dune Part Three

Dec 18

Jumanji 3 poster

Jumanji 3

Dec 25

Ice Age: Boiling Point

Ice Age: Boiling Point

Feb 5

Narnia: The Magician's Nephew

Narnia: The Magician's Nephew

Feb 12

The Exorcist: Martyrs

The Exorcist: Martyrs

Mar 12

Sonic the Hedgehog 4

Sonic the Hedgehog 4

Mar 19

Godzilla x Kong: Supernova

Godzilla x Kong: Supernova

Mar 26

The Legend of Zelda

The Legend of Zelda

Apr 30

Star Wars: Starfighter

Star Wars: Starfighter

May 28

How to Train Your Dragon 2

How to Train Your Dragon 2

Jun 11

Spider-Man: Beyond the Spider-Verse

Spider-Man: Beyond the Spider-Verse

Jun 18

Shrek 5

Shrek 5

Jun 30

Poster art courtesy of IMDb · © respective studios · used for editorial reference.

16

Screens

18,700

4-Week Impressions (est.)

120K

City Population

Fairfield, CA sits at the crossroads of the Sacramento-Stockton-Modesto market with a population of nearly 120,000 and a median household income of $102,321. A median age of 36.8 and that level of purchasing power make this a productive target for advertisers trying to reach working adults and families with real spending capacity.

One theater serves the city: Fairfield Stadium 16 with IMAX, which has 16 screens and an estimated 38,400 monthly moviegoer impressions. Mean commute times average 31 minutes, so Fairfield residents are mobile and regularly out of the house. Cinema reaches them in a high-attention environment that outperforms streaming, social, and digital platforms by a significant margin. Advertisers in retail, auto, healthcare, and food service regularly use this venue to drive measurable local results.

Movie theater ad placements tailored to your goals

Choose what fits your campaign — on-screen, in-lobby, and digital extensions.

onscreen

Early Pre-Show

Your brand opens the show

Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.

onscreen

Pre-Show Prime

Peak attention, before the trailers

Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.

onscreen

Final Trailer

The last ad before the feature

The premium position — the final commercial before the feature begins. Highest recall, unskippable.

lobby

Lobby Network

Digital signage throughout the theater

Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.

digital

Streaming Extension

Retarget moviegoers on CTV and OTT

After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.

digital

Digital Retargeting

Banner & mobile reach for your moviegoers

Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.

Frequently asked questions

What does it cost to advertise at a movie theater in Fairfield, CA?

A 4-week campaign in Fairfield typically runs $2,050 to $2,550, depending on how many screens you take and which placements you use.

Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.

Who typically advertises at movie theaters in Fairfield?

Common advertisers include local and regional QSR restaurants, auto dealerships, healthcare providers, financial services, retail brands, and real estate companies. Fairfield's median household income of $102,321 makes it an attractive market for brands targeting consumers with spending power. Regional and national brands also use the Sacramento-Stockton-Modesto market to extend reach into Solano County.

Where does my ad actually appear in the theater?

Cinema advertising in Fairfield runs on-screen before the feature, during the pre-show block. Lobby options include digital screens, posters, and concession area signage. On-screen placements run at full-theater scale across all 16 screens at Fairfield Stadium 16, including the IMAX auditorium.

How does cinema advertising compare to TV or streaming in Fairfield?

Cinema delivers attention ratings 6 to 16 times higher than social and digital platforms, and 2 to 6 times higher than live sports. About 60% of moviegoers in Fairfield are cord-cutters or cord-nevers, so traditional TV spots never reach them. Cinema closes that gap, and unlike CTV or YouTube, there's no skip button.

How long does a campaign need to run?

The standard campaign unit is 4 weeks, the minimum needed for measurable reach and frequency. In Fairfield, that 4-week window is priced at $2,054 to $4,108. Longer campaigns of 8 or 12 weeks improve frequency and are common among advertisers in auto, retail, and healthcare, where sustained brand exposure tends to drive higher foot traffic lift.

Are there any advertising categories that are not accepted in movie theaters?

Yes. Cinema venues do not accept advertising from alcohol brands, tobacco and vaping companies, firearms retailers, cannabis businesses, or political campaigns and candidates. These restrictions apply across the network regardless of city or theater. Advertisers in those categories should contact Alluvit Media to discuss placement options in other media channels.

Ready to advertise in Fairfield?

Call for pricing tailored to your dates, film slate, and targeting.