10 theaters · 108 screens
Cinema advertising on 108 screens in Fort Worth, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Fort Worth has a population of nearly 941,000, a median age of 33.4, and an average household income of $76,602. That mix of youth and purchasing power makes cinema advertising a strong fit for brands targeting working adults and families across the Dallas-Fort Worth market.
The city has 10 theaters and 108 screens, generating an estimated 166,655 monthly moviegoer impressions. Top venues include Alliance Town Center 14 with XD, Lake Worth Movies 14, and Movie Tavern Hulen, each drawing consistent foot traffic from different neighborhoods and demographics.
Cinema audiences here skew young, with 60% having cut the cord or never subscribed to cable. Attention levels run 6 to 16 times higher than social and digital placements. Fort Worth's moviegoing audience is 31.7% college-educated and commutes an average of 26.9 minutes, making theaters one of the few ad environments where attention is both measurable and hard to replicate online.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $400 – $3,560 | Tier 1 market rates | up to 16,665 imps/theater |
| Citywide (all 10 theaters) | $8,310 – $16,620 | Tier 1 market rates | ~166,655 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign in Fort Worth runs between $399 and $3,558, depending on the venue and screen count. A citywide campaign across all 10 theaters runs $8,308 to $16,617 for the same period. Fort Worth is priced as a Tier 1 market, with CPMs ranging from $70 to $85.
Common advertisers include quick-service restaurants, auto dealerships, healthcare systems, local universities, retail chains, and financial services brands. QSR campaigns using cinema have documented 2 to 3 times return on ad spend. Auto advertisers have seen 34% lifts in dealership foot traffic. Local and regional businesses run well alongside national brands.
Ads run on screen as part of the pre-show programming before the feature film begins. Placements appear in a distraction-free environment with no second screens, no skip buttons, and no competing content. The format commands attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital platforms.
Sixty percent of Fort Worth moviegoers are cord-cutters or cord-nevers, so standard cable and broadcast buys miss them entirely. Cinema also outperforms CTV and YouTube on measured attention. With a median moviegoer age of 30, theater advertising puts your brand in front of younger adults who are actively avoiding traditional ad formats everywhere else.
Most campaigns run in 4-week increments, though longer flights are available. You can run at a single venue like Movie Tavern Hulen to target a specific part of the city, or scale to all 108 screens across Fort Worth for broader reach. Campaigns can align with product launches, seasonal promotions, or sustained brand awareness efforts.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted through this network. These restrictions apply regardless of local regulations. If your business falls outside these categories, getting a campaign running is straightforward, and Alluvit Media can walk you through creative specs and scheduling requirements.
Call for pricing tailored to your dates, film slate, and targeting.
