1 theater · 18 screens
Cinema advertising on 18 screens in Garland, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Garland, TX gives advertisers direct access to one of the Dallas-Ft. Worth metro's most demographically active submarkets. With a population of 245,298, a median age of 34.7, and a median household income of $74,717, Garland audiences skew toward working families with real purchasing power and commutes that average 30 minutes each way. These are people who make deliberate plans, including trips to the movies.
The city's cinema presence centers on Firewheel Town Center 18, an 18-screen complex generating an estimated 33,480 monthly moviegoer impressions. A 4-week campaign runs $1,648 to $3,296 depending on format and placement. That buys access to a multicultural, cord-cutting audience, 62% multicultural nationally and 60% cord-cutters, that traditional TV and streaming buys routinely miss. For local and regional brands targeting Garland and the broader DFW corridor, cinema advertising delivers measurable attention and documented foot traffic lift that digital channels do not match.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,650 – $3,300 | Tier 1 market rates | up to 33,480 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Firewheel Town Center 18 runs between $1,648 and $3,296, depending on ad format and placement tier. Garland is part of the Tier 1 DFW market, with a CPM of $70 to $85. That rate reflects a high-attention environment: roughly 33,480 estimated monthly impressions, all reaching an in-theater audience with nowhere else to look.
QSR brands, auto dealers, healthcare providers, real estate firms, and local retailers are among the most active cinema advertisers. The format works well for any business targeting families or younger adults with disposable income. The numbers back it up: auto advertisers have seen a 34% lift in foot traffic, and retailers report 53% incremental visits tied to cinema campaigns.
Ads run in the pre-show sequence before the feature presentation, in front of a seated audience in a dark room. Other placements include lobby screens, static signage, and digital displays throughout the venue. On-screen placements at Firewheel Town Center 18 run across all 18 auditoriums.
Cinema attention rates run 2 to 6 times higher than live sports, and 6 to 16 times higher than social and digital formats. Sixty percent of moviegoers are cord-cutters or cord-nevers, so a straight TV or streaming buy leaves a large share of the Garland audience unreached. Cinema closes that gap with a younger audience, median age 30.
A standard campaign runs 4 weeks, the baseline package at Garland's Firewheel Town Center 18. Four weeks across multiple weekends gives different audience segments time to cycle through, building consistent exposure. Brands that need longer saturation can extend in 4-week increments to match their goals and budget.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates and causes. These restrictions apply regardless of local or state law. Advertisers in those categories are not eligible for placement. All other major consumer and B2B categories are generally accepted, subject to content review.
Call for pricing tailored to your dates, film slate, and targeting.
