1 theater · 18 screens
Cinema advertising on 18 screens in Garland, TX.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Garland, TX gives advertisers direct access to one of the Dallas-Ft. Worth metro's most demographically active submarkets. With a population of 245,298, a median age of 34.7, and a median household income of $74,717, Garland audiences skew toward working families with real purchasing power and commutes that average 30 minutes each way. These are people who make deliberate plans, including trips to the movies.
The city's cinema presence centers on Firewheel Town Center 18, an 18-screen complex generating an estimated 33,480 monthly moviegoer impressions. That buys access to a multicultural, cord-cutting audience, 62% multicultural nationally and 60% cord-cutters, that traditional TV and streaming buys routinely miss. For local and regional brands targeting Garland and the broader DFW corridor, cinema advertising delivers measurable attention and documented foot traffic lift that digital channels do not match.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Garland typically runs $2,550 to $3,050, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
QSR brands, auto dealers, healthcare providers, real estate firms, and local retailers are among the most active cinema advertisers. The format works well for any business targeting families or younger adults with disposable income. The numbers back it up: auto advertisers have seen a 34% lift in foot traffic, and retailers report 53% incremental visits tied to cinema campaigns.
Ads run in the pre-show sequence before the feature presentation, in front of a seated audience in a dark room. Other placements include lobby screens, static signage, and digital displays throughout the venue. On-screen placements at Firewheel Town Center 18 run across all 18 auditoriums.
Cinema attention rates run 2 to 6 times higher than live sports, and 6 to 16 times higher than social and digital formats. Sixty percent of moviegoers are cord-cutters or cord-nevers, so a straight TV or streaming buy leaves a large share of the Garland audience unreached. Cinema closes that gap with a younger audience, median age 30.
A standard campaign runs 4 weeks, the baseline package at Garland's Firewheel Town Center 18. Four weeks across multiple weekends gives different audience segments time to cycle through, building consistent exposure. Brands that need longer saturation can extend in 4-week increments to match their goals and budget.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates and causes. These restrictions apply regardless of local or state law. Advertisers in those categories are not eligible for placement. All other major consumer and B2B categories are generally accepted, subject to content review.
Call for pricing tailored to your dates, film slate, and targeting.