1 theater · 18 screens
Cinema advertising on 18 screens in Hattiesburg, MS.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Hattiesburg has a population of nearly 49,000 with a median age of 28.7, one of the younger demographic profiles in Mississippi. That youth skews toward consistent moviegoing audiences who are watching the screen, not scrolling past your ad.
The city's only cinema, STK The Grand 18 - Hattiesburg, runs 18 screens and generates an estimated 28,800 monthly impressions. That concentrates your reach into a single, measurable venue. A 4-week campaign costs $1,065 to $2,131 depending on placement and format, making cinema advertising accessible to local businesses and regional brands alike.
The median household income is $44,140, and 35% of residents hold a bachelor's degree or higher. It's a working, educated consumer base. Cinema ads consistently outperform social media and digital video on attention metrics, which makes the Hattiesburg-Laurel market a practical, measurable choice for advertisers who care about that difference.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,070 – $2,130 | Tier 4 market rates | up to 28,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at STK The Grand 18 - Hattiesburg runs between $1,065 and $2,131, placing it in the Tier 4 CPM range of $34 to $40. Final cost depends on ad format, screen count, and placement within the pre-show. With one theater in the market, a single-theater buy covers the entire city.
Local and regional advertisers in quick-service restaurants, auto dealerships, healthcare, colleges, retail, and financial services are common categories here. QSR brands have documented 2 to 3 times return on ad spend through cinema, and auto advertisers have seen 34% increases in foot traffic. Hattiesburg's university presence makes it a practical fit for education and service-sector brands as well.
Ads run in the pre-show sequence before the feature film. This includes the on-screen slide loop and the branded entertainment segment that plays in the final minutes before showtime. Lobby formats are also available, including digital displays and poster placements. Every format reaches audiences in a captive environment with few distractions.
Cinema delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital video. With 60% of moviegoers identifying as cord-cutters or cord-nevers, most of the cinema audience in Hattiesburg simply can't be reached through traditional cable. Cinema also outperforms CTV and YouTube on measured attention benchmarks.
The standard campaign unit is 4 weeks, matching typical film booking cycles. Four weeks across 18 screens at The Grand 18 generates an estimated 28,800 impressions. Many advertisers extend to 8 or 12 weeks to build frequency, especially in a single-theater market where repeated exposure strengthens brand recall.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted for cinema placement. These restrictions apply market-wide regardless of campaign size or budget. Advertisers in those categories should explore alternative channels. All other standard local and national advertising categories are eligible, subject to creative review and content guidelines.
Call for pricing tailored to your dates, film slate, and targeting.
