3 theaters · 35 screens
Cinema advertising on 35 screens in Henderson, NV.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Henderson, NV is one of the fastest-growing cities in the country, with a population of 324,523 and a median household income of $88,654, well above national averages. That purchasing power shows up at the box office. Across 3 theaters and 35 screens, Henderson generates an estimated 70,000 moviegoer impressions per month, making it a consistent, high-attention advertising channel for local and regional brands.
The Henderson audience skews toward established households: median age 42.5, with over a third holding a bachelor's degree or higher. These are working adults with a 24.7-minute average commute and the disposable income to act on what they see. Cinema advertising reaches them in a distraction-free environment where attention levels run 6 to 16 times higher than social and digital placements. For advertisers targeting the greater Las Vegas market, Henderson's theater network is a direct line to its most economically active zip codes.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $820 – $2,130 | Tier 3 market rates | up to 23,333 imps/theater |
| Citywide (all 3 theaters) | $2,870 – $5,740 | Tier 3 market rates | ~70,000 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater campaign running 4 weeks costs between $820 and $2,132, depending on the theater and screen count. To run across all 3 theaters citywide, budget between $2,870 and $5,740 for a 4-week flight. Henderson is a Tier 3 market with CPMs ranging from $37 to $45, a competitive rate given the audience quality and attention levels cinema delivers.
The top theaters in Henderson are Sunset Station 13 with IMAX, Cinedome 12 Henderson, and Green Valley Ranch 10. Together, these locations span 35 screens across distinct parts of the city. Advertisers can buy a single location to reach a specific neighborhood, or run all three for full Henderson coverage.
Nationally, the cinema audience skews younger than most media, with a median age of 30. Henderson moviegoers follow a similar profile: roughly half of all attendance comes from co-viewing groups like families, and 62% of cinema audiences nationally are multicultural. About 60% are cord-cutters, so traditional TV spots won't reach them. If you sell to households with income and purchase intent, this audience is worth your attention.
Cinema ads deliver an attention rating 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements. National campaigns have documented a 34% increase in auto dealership foot traffic, a 53% lift in incremental retail visits, and 2 to 3 times return on spend for quick-service restaurants. There is no scrolling, no skipping, and no second screen.
The standard unit is a 4-week campaign, which aligns with typical film cycles and gives your creative enough exposure to build recall. Brands with ongoing awareness goals often run consecutive 4-week blocks across multiple quarters. If you are promoting a time-sensitive offer or event in Henderson, a single 4-week flight tied to a high-traffic release window can be enough.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted on this network. These restrictions apply regardless of local laws in Nevada. If your business falls into one of these categories, cinema is not an available channel. All other local and regional categories are eligible, including retail, healthcare, home services, dining, and automotive.
Call for pricing tailored to your dates, film slate, and targeting.
