1 theater · 7 screens
Cinema advertising on 7 screens in Hillsdale, MI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Hillsdale, MI gives advertisers direct access to a concentrated local audience through Premiere Theatre 7, the city's only cinema and a consistent gathering point for its 8,000-plus residents. With an estimated 11,200 monthly moviegoer impressions across 7 screens, the reach is focused and efficient for businesses targeting this community.
The local median age of 30.1 aligns closely with the national moviegoer median, and the audience skews toward families and younger adults. Sixty percent are cord-cutters who won't see your ad on traditional cable. A 4-week campaign in Hillsdale starts at $414, making cinema advertising accessible to local businesses and regional brands.
Hillsdale falls within the Lansing media market and is priced as a Tier 4 market, with CPMs ranging from $34 to $40. That means measurable exposure in a setting where attention metrics outperform social, digital, and streaming platforms by a significant margin.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $410 – $830 | Tier 4 market rates | up to 11,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Premiere Theatre 7 runs between $414 and $828, depending on the number of screens and ad placements selected. Hillsdale is a Tier 4 market with CPMs of $34 to $40. At that price, it's one of the more affordable local advertising options available, and it still delivers over 11,000 monthly impressions.
Restaurants, auto dealers, healthcare providers, retailers, and local service businesses are all common cinema advertisers. Nationally, QSR brands have documented 2 to 3 times return on ad spend, and auto advertisers have seen 34% lifts in foot traffic. If your business targets Hillsdale adults and families, the format works.
Ads run on-screen before the movie begins, during the pre-show entertainment segment. By that point, audiences are already seated and away from their phones. Attention scores for cinema run 6 to 16 times higher than social and digital formats, and 2 to 6 times higher than live sports broadcasts.
Traditional TV reach has declined sharply. 60% of moviegoers are cord-cutters or cord-nevers, and streaming and CTV ads can be skipped or ignored on a second screen. Cinema is different: ads run full-screen, non-skippable, in a darkened room where the audience has nowhere else to look. Attention studies consistently show cinema outperforms both platforms, and the audience skews young, with a median age of 30.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted categories and cannot run in cinema placements. Alluvit Media confirms category eligibility before a campaign is booked, so there are no surprises in the approval process.
Standard campaigns run in 4-week cycles. Hillsdale has one theater with 7 screens, so a single-theater buy is also the full citywide buy, priced at $414 to $828. For a city of 8,000 residents, 11,200 monthly impressions is strong penetration of the local adult audience.
Call for pricing tailored to your dates, film slate, and targeting.
