1 theater · 10 screens
Cinema advertising on 10 screens in Horseheads, NY.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Horseheads, NY is a close-knit community of about 6,500 residents in the Elmira (Corning) market, with a median household income of $59,267 and a median age of 46. The Arnot Mall 10 is the city's only theater, with 10 screens and an estimated 16,000 monthly moviegoer impressions. For local and regional advertisers, that concentration of audience in a single venue is easy to activate.
Cinema advertising in Horseheads falls into our Tier 4 pricing structure, with CPMs ranging from $34 to $40. A 4-week campaign starts at $592 and runs up to $1,184 depending on screen count and format. Moviegoers watch ads in a distraction-free environment where attention levels outperform live sports by 2 to 6 times and social media by up to 16 times. For businesses serving the southern tier of New York, it's a measurable, cost-efficient channel.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $590 – $1,180 | Tier 4 market rates | up to 16,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Arnot Mall 10 costs between $592 and $1,184, depending on screen count and ad format. At 10 screens and roughly 16,000 monthly impressions, the CPM works out to $34-$40, which is competitive for targeted local advertising in this market.
Common advertisers include local restaurants, auto dealerships, healthcare providers, home services, retail stores, and financial institutions. National brands use cinema to reach smaller markets like Elmira (Corning), while regional businesses use it to build recognition with a captive local audience.
Ads run on screen as part of the pre-show program, typically in the 15 to 20 minutes before the feature film begins. Formats include static slides and full-motion video spots. Some campaigns also incorporate lobby elements such as posters or digital displays, giving brands additional exposure before audiences enter the auditorium.
About 60% of moviegoers nationwide are cord-cutters or cord-nevers, so TV and cable miss a large share of this audience. Cinema puts a non-skippable, full-screen ad in front of viewers in a dark room with no second screens. Documented results include a 53% lift in incremental retail visits and a 34% increase in auto dealership foot traffic.
A standard campaign runs 4 weeks, matching typical film rotation cycles and giving your message enough exposure to build recall. Campaigns can be extended in 4-week increments. For seasonal promotions or event-based advertising, a single 4-week flight is often enough to drive measurable response in a market the size of Horseheads.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema placements. These restrictions apply regardless of local laws or licensing. If your business falls into one of these categories, cinema is not an available channel. All other standard business categories are generally eligible to run.
Call for pricing tailored to your dates, film slate, and targeting.
