1 theater · 10 screens
Cinema advertising on 10 screens in Houma, LA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Houma is in Terrebonne Parish, with a population of around 32,760 and a median household income of $54,637. The median age of 35.1 and a strong family presence make it a practical target for advertisers trying to reach working adults and households with real purchasing power.
One theater serves the market: Houma Palace 10, a 10-screen venue generating an estimated 20,000 monthly moviegoer impressions. A 4-week cinema advertising campaign runs $820 to $1,640, a price point accessible to local businesses and regional brands.
Cinema audiences in Houma, as nationally, skew younger than those on TV and streaming platforms. 60% identify as cord-cutters or cord-nevers, which means the theater screen is one of the few places to reach them at all. The environment matters too: moviegoers are seated, attentive, and not scrolling through a second screen. That attention produces measurable results. Auto advertisers have seen a 34% increase in foot traffic; retail advertisers have recorded 53% incremental store visits.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $820 – $1,640 | Tier 3 market rates | up to 20,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Houma Palace 10 costs between $820 and $1,640. Houma is a Tier 3 market with CPMs ranging from $37 to $45. Since there is one theater in the market with 10 screens, a single-theater buy and a citywide buy are the same thing. There is no minimum spend requirement to get started.
Local and regional advertisers across auto dealerships, healthcare providers, restaurants, home services, and retail regularly run cinema campaigns here. National brands targeting the New Orleans market also use Houma as part of a broader regional buy. With a median audience age of 30 and a family co-viewing rate of 50%, this market is relevant across a wide range of categories.
Ads run on the big screen as part of the pre-show programming before the feature film starts. This is full-motion video with full theater audio, displayed at cinema scale. Some packages also include lobby placements such as posters or digital displays, giving advertisers additional touchpoints before audiences enter the auditorium.
Cinema delivers 2 to 6 times the attention rating of live sports, and 6 to 16 times that of social and digital platforms. With 60% of moviegoers being cord-cutters or cord-nevers, the theater screen reaches people who are largely absent from traditional TV. There's no skipping, no second screen, no ad blocker.
A standard campaign runs 4 weeks, matching typical film cycles and giving your ad repeated exposure to rotating audiences. For businesses with longer purchase cycles, like healthcare or auto, campaigns can extend to 8 or 12 weeks for sustained awareness. Shorter runs are also available around specific events or seasonal promotions.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted for cinema placements. These restrictions apply across the network regardless of local regulations. Most local business categories are eligible without issue, including retail, food service, healthcare, financial services, and home improvement.
Call for pricing tailored to your dates, film slate, and targeting.
