9 theaters · 168 screens
Cinema advertising on 168 screens in Houston, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Houston is the fourth-largest city in the United States, with a population of 2.3 million and a median household income of $62,894. The city skews young, with a median age of 34.3, and its moviegoing audience reflects that. Across 9 theaters and 168 screens, Alluvit Media delivers an estimated 537,600 monthly impressions to audiences who are off their phones and paying attention.
Cinema advertising in Houston reaches a 62% multicultural audience, consistent with the city's demographic makeup. Another 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV spots won't reach them. Campaigns run pre-show, on screen, and in the lobby, giving advertisers multiple touchpoints before the film starts. Whether you're targeting a single neighborhood theater or running citywide across all 168 screens, Houston's cinema network delivers measurable, high-attention reach that outperforms social, digital, and streaming placements on documented attention metrics.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,740 – $14,880 | Tier 1 market rates | up to 59,733 imps/theater |
| Citywide (all 9 theaters) | $41,660 – $83,330 | Tier 1 market rates | ~537,600 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign in Houston runs between $1,736 and $14,880, depending on the theater and screen count. A citywide campaign across all 9 theaters and 168 screens costs $41,664 to $83,328 for 4 weeks. Houston is a Tier 1 market, with CPMs ranging from $70 to $85.
Top placements include Gulf Pointe 30, Houston Greenway 24 with RPX, and Willowbrook 24, all among the highest-traffic locations in the market. Alluvit Media can place campaigns at individual theaters for a targeted neighborhood strategy or across all available screens for full Houston coverage.
Common advertisers include QSR chains, auto dealerships, retailers, healthcare providers, universities, financial services, and local businesses. Auto advertisers have seen a 34% lift in foot traffic from cinema campaigns, and retail advertisers have recorded 53% incremental store visits. For action-oriented campaigns, the results speak for themselves.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social or digital placements. 60% of Houston moviegoers are cord-cutters or cord-nevers, so cinema reaches audiences that TV and streaming campaigns routinely miss. No skip buttons, no second screens, no ad blockers.
The standard campaign unit is 4 weeks, aligned to the theatrical release cycle. Advertisers can run a single 4-week flight or book consecutive flights for sustained reach. Alluvit Media handles the media buy, creative specs guidance, and scheduling so campaigns are ready for the next available show rotation.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in this cinema network. These restrictions apply across all placements in Houston and nationally. Most categories are fully eligible, including healthcare, finance, retail, food and beverage, and automotive.
Call for pricing tailored to your dates, film slate, and targeting.
