1 theater · 14 screens
Cinema advertising on 14 screens in Hyattsville, MD.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Hyattsville, MD is part of the Washington, DC metro area, with a population of 20,861 and a median household income of $94,231. Nearly half of residents hold a bachelor's degree or higher, and the median age is 35.2, putting the local population squarely in a prime advertising demographic. The average commute is 35 minutes, pointing to an active, mobile workforce that makes purchasing decisions regularly.
The city has one movie theater, Royale Stadium 14, with 14 screens and an estimated 44,800 monthly moviegoer impressions. For advertisers, that is a concentrated, high-income audience in a Tier 1 market. A 4-week cinema advertising campaign in Hyattsville runs $3,472 to $6,944, placing ads in front of an audience that is 60% cord-cutters and giving full attention to the screen. Brands in retail, dining, healthcare, and financial services find cinema regularly outperforms digital and streaming on measurable lift metrics.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,470 – $6,940 | Tier 1 market rates | up to 44,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Royale Stadium 14 runs between $3,472 and $6,944, depending on screen count and placement. Hyattsville is a Tier 1 market, with CPMs ranging from $70 to $85. At that budget, a campaign reaches an estimated 44,800 monthly impressions among a concentrated, high-income audience.
QSR and restaurant brands, auto dealers, healthcare providers, financial services, and local retailers are common advertisers in cinema. Nationally, QSR advertisers have seen 2 to 3 times their spend returned, and auto advertisers recorded a 34% increase in foot traffic. Hyattsville's educated, higher-income audience makes it a natural fit for considered-purchase categories.
Ads run in the pre-show sequence on the big screen before the film starts. The audience is seated and undistracted, with no way to scroll past or skip. Cinema advertising delivers 2 to 6 times the attention of live sports placements and 6 to 16 times that of social and digital formats, according to documented attention research.
Roughly 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV misses them entirely. Streaming ads get skipped or ignored. Cinema reaches a 62% multicultural audience with a median age of 30, younger than Netflix, Hulu, or NFL audiences, and attention levels consistently beat both CTV and YouTube in head-to-head studies.
Most campaigns are structured in 4-week increments, the standard unit for cinema ad buys in Hyattsville. Four weeks gives your creative consistent exposure across the full monthly audience cycle. Brands looking to drive measurable foot traffic or purchase behavior often run 8 to 12 weeks to build frequency with repeat moviegoers.
Yes. Cinema advertising in this market does not accept ads from alcohol, tobacco, firearms, cannabis, or political campaign categories. These restrictions apply across the network and cannot be negotiated at the theater level. Advertisers in those categories should explore alternative placements. All other major consumer and B2B categories are eligible to run.
Call for pricing tailored to your dates, film slate, and targeting.
