Movie Theater Advertising in Irvine, CA

A 4-week campaign at a single Irvine theater typically runs $1,600 to $9,950, depending on the venue and how many screens you take. Irvine has 4 theaters in our cinema network.

Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.

Common advertisers include automotive brands, financial services, healthcare, retail, restaurants, real estate, and local businesses. They're drawn by Irvine's demographic profile: a median household income of $129,647, with a highly educated population that skews toward premium and considered-purchase categories.

Ads run in the pre-show sequence on the big screen, inside the auditorium, before the feature film starts. Every seat is filled, the room is dark, phones are down, and no competing ads share the screen. That kind of closed attention simply isn't available in digital or broadcast placements.

Cinema delivers attention ratings 6 to 16 times higher than social and digital platforms, and outperforms CTV and YouTube. In a market like Irvine, where 60% of moviegoers are cord-cutters or cord-nevers, the theater may be the only screen-based environment where you can reliably reach them at scale.

Four weeks is the standard campaign unit, matching typical film booking cycles. Many advertisers run 8 to 12 weeks to build frequency across Irvine's 93,196 monthly impressions. Shorter flights are available in some cases. Alluvit Media can help match campaign length to your reach and frequency goals.

Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted on the cinema advertising network. If your business falls into one of these categories, cinema is not the right channel. For every other industry, no restrictions apply in Irvine beyond the standard creative guidelines.