1 theater · 12 screens
Cinema advertising on 12 screens in Kahului, HI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Kahului is the commercial hub of Maui, with a population of just over 27,000 and a median household income of $92,062. The city has one movie theater — Maui Mall Megaplex 12 — with 12 screens generating an estimated 24,000 monthly moviegoer impressions. That is a focused, high-value audience in a market where reach is earned, not assumed.
Cinema advertising in Kahului connects local and regional brands with an attentive, captive audience that skews younger than most streaming or broadcast TV viewers. Nationally, moviegoers are 60% cord-cutters or cord-nevers, meaning traditional TV spots simply will not reach them. With attention ratings 6 to 16 times stronger than social and digital placements, the cinema environment delivers engagement that is hard to replicate elsewhere. For businesses targeting Maui residents with real purchasing power, Kahului's single theater is a direct line in.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $980 – $1,970 | Tier 3 market rates | up to 24,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Maui Mall Megaplex 12 runs between $984 and $1,968, depending on screen count and placement format. With only one theater in the city, a single-theater buy and a citywide buy are the same investment. CPMs fall in the $37 to $45 range, consistent with Tier 3 market pricing.
Common advertisers include local restaurants, auto dealers, healthcare providers, real estate agencies, and retail businesses. Some categories show particularly strong results: QSR brands have seen 2 to 3 times return on ad spend, and auto advertisers have recorded 34% increases in foot traffic following cinema campaigns.
Ad placements run in the pre-show segment before the feature film. Depending on the package, placements can also include lobby screens and other in-theater touchpoints. The on-screen format runs at full cinema resolution in a dark, phone-down environment with no skip option and no competing content.
Cinema delivers attention ratings 6 to 16 times higher than social and digital placements, and it consistently outperforms connected TV and YouTube in measured engagement. In a market like Kahului, where 60% of moviegoers are cord-cutters, the cinema screen may be the only place you can reach them in a premium video environment.
A standard campaign runs 4 weeks, the base unit for most buys at Maui Mall Megaplex 12. That window delivers repeated exposure to Kahului's moviegoing audience across multiple showtimes and screenings. Advertisers with longer promotional cycles often extend to 8 or 12 weeks to maintain a consistent presence.
Yes. Cinema advertising has firm restrictions against alcohol, tobacco, firearms, cannabis, and political advertising. These restrictions apply network-wide and cannot be negotiated at the local level. Most mainstream retail, service, healthcare, food and beverage, and entertainment categories are fully eligible to advertise.
Call for pricing tailored to your dates, film slate, and targeting.
