1 theater · 16 screens
Cinema advertising on 16 screens in Lacey, WA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Lacey, WA gives advertisers direct access to a mid-sized, economically stable audience in the Seattle-Tacoma market. With a median household income of $87,277 and a population of 57,088, this is a community with real purchasing power. The city's single theater, Martin Village Stadium 16 with IMAX, generates an estimated 38,400 monthly moviegoer impressions across 16 screens.
Cinema advertising here reaches an audience that skews younger than most traditional media channels. National data puts the median moviegoer age at 30, and roughly 60% of moviegoers are cord-cutters or cord-nevers, so a TV buy simply will not reach them. Attention metrics for cinema run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements. For local and regional brands competing in the Seattle-Tacoma market, Lacey's theater inventory offers a focused, cost-efficient entry point with measurable reach.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,050 – $4,110 | Tier 2 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Martin Village Stadium 16 runs between $2,054 and $4,108, depending on placement format and schedule. Lacey is a Tier 2 market, with CPMs ranging from $47 to $60. Those figures cover the full local cinema audience, as Martin Village Stadium 16 is the only theater in the city.
Common advertisers include quick-service restaurants, auto dealers, healthcare providers, retail brands, financial services, and local businesses targeting the broader Thurston County area. National data shows QSR advertisers see 2 to 3 times return on spend, and auto advertisers report a 34% lift in foot traffic after cinema campaigns.
Ad placements run on screen as part of the pre-show sequence before the feature film, reaching audiences that are already seated and paying attention. Lobby digital displays and other in-venue formats may also be available. With 16 screens, Martin Village runs ads across multiple auditoriums and showtimes throughout the day, adding up to broad daily exposure.
Cinema delivers attention rates 6 to 16 times higher than social and digital placements, and outperforms CTV and YouTube on documented attention metrics. With 60% of moviegoers having cut or never had traditional cable, a portion of Lacey's audience simply can't be reached through conventional TV buys. Cinema fills that gap directly.
The standard campaign unit is 4 weeks, matching typical film cycles and giving your creative enough frequency to build recall. Campaigns can run longer for brands that want sustained visibility. Alluvit Media works with you to match campaign length to your budget and conversion goals.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema venues. These restrictions apply across the network, not just in Lacey. Most local and regional businesses are eligible to run campaigns, including healthcare, retail, dining, real estate, and professional services.
Call for pricing tailored to your dates, film slate, and targeting.
