1 theater · 16 screens
Cinema advertising on 16 screens in Lacey, WA.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Lacey, WA gives advertisers direct access to a mid-sized, economically stable audience in the Seattle-Tacoma market. With a median household income of $87,277 and a population of 57,088, this is a community with real purchasing power. The city's single theater, Martin Village Stadium 16 with IMAX, generates an estimated 38,400 monthly moviegoer impressions across 16 screens.
Cinema advertising here reaches an audience that skews younger than most traditional media channels. National data puts the median moviegoer age at 30, and roughly 60% of moviegoers are cord-cutters or cord-nevers, so a TV buy simply will not reach them. Attention metrics for cinema run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements. For local and regional brands competing in the Seattle-Tacoma market, Lacey's theater inventory offers a focused, cost-efficient entry point with measurable reach.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Lacey typically runs $1,450 to $3,100, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Common advertisers include quick-service restaurants, auto dealers, healthcare providers, retail brands, financial services, and local businesses targeting the broader Thurston County area. National data shows QSR advertisers see 2 to 3 times return on spend, and auto advertisers report a 34% lift in foot traffic after cinema campaigns.
Ad placements run on screen as part of the pre-show sequence before the feature film, reaching audiences that are already seated and paying attention. Lobby digital displays and other in-venue formats may also be available. With 16 screens, Martin Village runs ads across multiple auditoriums and showtimes throughout the day, adding up to broad daily exposure.
Cinema delivers attention rates 6 to 16 times higher than social and digital placements, and outperforms CTV and YouTube on documented attention metrics. With 60% of moviegoers having cut or never had traditional cable, a portion of Lacey's audience simply can't be reached through conventional TV buys. Cinema fills that gap directly.
The standard campaign unit is 4 weeks, matching typical film cycles and giving your creative enough frequency to build recall. Campaigns can run longer for brands that want sustained visibility. Alluvit Media works with you to match campaign length to your budget and conversion goals.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema venues. These restrictions apply across the network, not just in Lacey. Most local and regional businesses are eligible to run campaigns, including healthcare, retail, dining, real estate, and professional services.
Call for pricing tailored to your dates, film slate, and targeting.