4 theaters · 61 screens
Cinema advertising on 61 screens in Louisville, KY.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Louisville's cinema market covers 4 theaters and 61 screens, generating an estimated 122,000 monthly moviegoer impressions across one of the South's more commercially active mid-major markets. The East End retail corridor, Blankenbaker, and Preston Crossing all have theater presence, and the audiences those locations draw are hard to reach through traditional TV or streaming buys.
A single-theater 4-week campaign in Louisville starts at $820. A citywide buy across all four locations runs $5,002 to $10,004, with CPMs in the $37 to $45 range, consistent with Louisville's Tier 3 market positioning. Cinema works well here for local retailers, healthcare systems, universities, restaurants, and regional auto dealers. The format holds attention in a way digital and connected TV don't. Moviegoers are in their seats, the screen is large, and there's no scrolling past your message.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $820 – $3,120 | Tier 3 market rates | up to 30,500 imps/theater |
| Citywide (all 4 theaters) | $5,000 – $10,000 | Tier 3 market rates | ~122,000 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign in Louisville runs $820 to $3,116, depending on the location and number of screens. A citywide campaign across all 4 theaters and 61 screens costs $5,002 to $10,004 for a 4-week flight. CPMs range from $37 to $45, which is typical for a Tier 3 market like Louisville.
Common advertisers include regional restaurant chains, healthcare systems, colleges and universities, auto dealerships, law firms, financial services, and retail brands. Cinema works well for any business that needs high-attention, unskippable exposure to a local audience. Auto advertisers have seen a 34% lift in foot traffic. Retailers have documented 53% incremental visit increases.
Ads run in the pre-show programming on the main screen before the feature film. It's a full-motion, full-sound spot shown to a seated audience in a dark auditorium. No second screens, no scroll feeds, no skip buttons. Attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements.
TV and streaming buys in Louisville run into a real problem: 60% of moviegoers are cord-cutters or cord-nevers. Cinema reaches those audiences when other formats can't. Attention levels beat CTV and YouTube benchmarks, and the format is unskippable. For QSR brands, documented lift studies show cinema producing 2 to 3 times return on ad spend.
Nationally, the median moviegoer age is 30, younger than audiences on Netflix, Hulu, and NFL broadcasts. The cinema audience is 62% multicultural, and roughly 50% of moviegoers attend as part of a family group. Louisville's suburban corridors and retail hubs around Blankenbaker and Preston Crossing draw a broad demographic that skews younger and more diverse than most traditional media buys.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in this cinema network. These restrictions apply regardless of campaign size or budget. If your business falls into one of these categories, cinema advertising is not available as a channel in Louisville or any other market we work with.
Call for pricing tailored to your dates, film slate, and targeting.
