2 theaters · 12 screens
Cinema advertising on 12 screens in Marina Del Rey, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Marina Del Rey is a compact, high-income coastal community in the Los Angeles market with a population of 8,844 and a median household income of $142,440. At 76.7% of residents holding a bachelor's degree or higher and a median age of 37.8, this is an audience that responds to premium, considered advertising.
Alluvit Media places ads across 2 movie theaters and 12 screens in Marina Del Rey, generating an estimated 28,677 monthly moviegoer impressions. That reach is concentrated. Cinema audiences deliver attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital platforms. For brands targeting affluent, educated Los Angeles-area consumers, Marina Del Rey cinema advertising puts your message in front of a captive, distraction-free audience at the moment they are most receptive.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $790 – $2,490 | Tier 1 market rates | up to 14,338 imps/theater |
| Citywide (all 2 theaters) | $2,030 – $4,070 | Tier 1 market rates | ~28,677 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign runs between $789 and $2,487, depending on screen count and placement. A citywide campaign covering both theaters and all 12 screens costs $2,033 to $4,066 for the same period. Marina Del Rey is part of the Tier 1 Los Angeles market, with CPM rates between $70 and $85.
Alluvit Media places advertising at Marina 6 and Marina Marketplace 6, the two active movie theaters in Marina Del Rey. Together, they cover 12 screens and an estimated 28,677 monthly impressions. Run in one location to concentrate your budget, or book both for full coverage across the city.
Common advertisers include restaurants and QSR brands, automotive dealerships, retail, healthcare, financial services, real estate, and local businesses targeting affluent zip codes. Cinema has documented results: QSR brands see 2 to 3 times return on ad spend, auto advertisers record 34% increases in foot traffic, and retail sees 53% incremental visits.
Placements include on-screen pre-show ads that run before trailers and the feature film, lobby digital displays, and in some locations, print or poster placements. On-screen pre-show ads are the core placement, delivering the highest attention ratings of any format measured: 6 to 16 times the attention of social and digital media.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema. These restrictions apply across the network regardless of location. If your category is on that list, contact Alluvit Media before building a campaign plan.
Cinema reaches a distinct audience: 60% of moviegoers are cord-cutters or cord-nevers, so streaming and CTV either miss them entirely or compete for their attention at a steep cost. Cinema also outperforms CTV and YouTube on attention metrics. In a high-income, educated market like Marina Del Rey, that makes cinema a real gap-filler in any cross-channel media plan.
Call for pricing tailored to your dates, film slate, and targeting.