1 theater · 18 screens
Cinema advertising on 18 screens in Meridian, ID.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Meridian, ID is one of the fastest-growing cities in the Treasure Valley, with a population of nearly 125,000 and a median household income of $98,686. About 44% of residents hold a bachelor's degree or higher, and the median age is 37.4, skewing toward family households. That profile translates directly into a high-value moviegoing audience.
One theater serves the city: Cinemark Majestic Cinemas, with 18 screens and an estimated 28,800 monthly impressions. A 4-week cinema advertising campaign in Meridian starts at $1,065. That puts your brand in front of an audience that national data shows is 60% cord-cutters and 50% co-viewing families. For advertisers targeting the Boise market, Meridian offers strong household income and consistent foot traffic in a concentrated, measurable format.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,070 – $2,130 | Tier 4 market rates | up to 28,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark Majestic Cinemas costs between $1,065 and $2,131, depending on screen count and placement format. Meridian has one theater with 18 screens, so that range spans a single-screen buy at the low end and a full citywide buy at the high end. CPMs run between $34 and $40 for this Tier 4 market.
Restaurants, auto dealers, healthcare providers, real estate agencies, financial services, and local retailers all advertise regularly in cinema. National data shows QSR advertisers see 2 to 3 times their spend in return, and auto advertisers have documented a 34% lift in foot traffic. Meridian's high household income makes it a strong fit for considered purchases.
Ads run on the big screen as part of the pre-show program before the feature starts. It's a full-motion, full-sound placement watched in a darkened auditorium with no second screens and no skip option. Some packages also include lobby placements: digital displays and poster positions near concessions and entry points.
Cinema audiences deliver 2 to 6 times the attention of live sports broadcasts and 6 to 16 times that of social and digital placements. About 60% of moviegoers nationally are cord-cutters or cord-nevers. A large share of Meridian's cinema audience simply cannot be reached through traditional TV buys.
The standard entry point is a 4-week campaign, enough to build frequency across the 28,800 monthly impressions available at Cinemark Majestic Cinemas. Campaigns tied to a product launch, seasonal promotion, or event typically run 4 to 8 weeks. Longer flights extend reach as new audiences cycle through the theater each week.
Yes. Cinema advertising nationally prohibits ads for alcohol, tobacco, cannabis, firearms, and political campaigns. These restrictions apply regardless of local laws or regulations. If your business falls into one of these categories, it is not eligible for placement at Cinemark Majestic Cinemas or any other theater in the network.
Call for pricing tailored to your dates, film slate, and targeting.
