1 theater · 16 screens
Cinema advertising on 16 screens in Middletown, NY.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Middletown, NY is part of the New York market, with a population of just over 30,000 and a median household income of $77,174. The city's median age is 35.7, and residents average a 35-minute commute. That profile points to a working audience with established routines and real spending power.
Crystal Run 16 is the only movie theater in Middletown. Its 16 screens generate an estimated 51,200 monthly moviegoer impressions, and with no competing venues in the area, that audience is concentrated in one place. A 4-week campaign runs between $3,968 and $7,936 depending on format and placement, putting Middletown within the Tier 1 CPM range of $70 to $85.
Cinema audiences nationally skew younger than streaming or TV viewers, run 60% cord-cutters, and are 62% multicultural. For brands targeting the Hudson Valley and greater Orange County area, Crystal Run 16 is the primary entertainment venue in this market and the most direct way to reach it.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,970 – $7,940 | Tier 1 market rates | up to 51,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Crystal Run 16 costs between $3,968 and $7,936, depending on ad format and placement. Because Crystal Run 16 is the only theater in the city, a single-theater buy and a citywide buy are the same thing. CPMs run $70 to $85, in line with Tier 1 New York market pricing.
Retail, automotive, healthcare, financial services, restaurants, and local service businesses all advertise regularly in cinema. Several categories show documented lift: QSR brands (2 to 3x return on ad spend), auto dealers (+34% foot traffic), and retail (+53% incremental store visits). For local businesses, a single-theater market like Middletown offers a level of geographic focus that broader media channels can't match.
Ads run on screen before the feature film in a premium pre-show block. It's a full-motion, full-sound environment with no scrolling, no competing second screens, and no skip option. Cinema advertising delivers 2 to 6 times the attention of live sports and 6 to 16 times the attention of social and digital placements.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are all restricted or prohibited in cinema environments. These restrictions apply across theater networks and are not specific to Middletown or Crystal Run 16. If your category falls into one of these areas, contact Alluvit Media before moving forward to confirm what options are available.
Local TV and streaming both suffer from fragmentation and ad-avoidance. About 60% of moviegoers at Crystal Run 16 are cord-cutters or cord-nevers, so traditional TV simply won't reach them. Cinema puts your message in front of a captive audience with no second screens, no skip buttons, and no background noise. In third-party studies, cinema attention scores consistently beat connected TV and YouTube.
The standard campaign length is 4 weeks, matching typical film cycles and giving your message enough frequency to build recall. Shorter or longer flights are available depending on your goals. With 51,200 estimated monthly impressions at Crystal Run 16, a 4-week run puts your brand in front of the full Middletown moviegoing audience on a consistent basis.
Call for pricing tailored to your dates, film slate, and targeting.
