1 theater · 10 screens
Cinema advertising on 10 screens in Modesto, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Modesto is a mid-size Central Valley city with 218,614 residents, a median age of 35.4, and a median household income of $77,899. It falls within the Sacramento-Stockton-Modesto media market, giving advertisers a regional footprint that extends well beyond city limits.
The local cinema market runs through a single venue: Modesto Festival Stadium 10, a 10-screen theater that generates an estimated 24,000 monthly moviegoer impressions. For brands that need a captive, distraction-free environment, that scale is worth noting. Cinema audiences nationally skew younger than TV and streaming viewers, with 60% identifying as cord-cutters or cord-nevers, making the movie screen a reliable way to reach people who are otherwise hard to target through traditional channels. A 4-week campaign in Modesto starts at $1,284, with CPMs ranging from $47 to $60, consistent with Tier 2 market pricing. For local and regional advertisers, those numbers compare favorably to broadcast and digital alternatives.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,280 – $2,570 | Tier 2 market rates | up to 24,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week cinema advertising campaign in Modesto runs between $1,284 and $2,568, depending on ad format and screen placement. CPMs fall in the $47 to $60 range, consistent with Tier 2 market rates. Modesto has one theater in the network, so a single-theater buy and a citywide buy are the same investment.
Modesto Festival Stadium 10 is the primary theater in the Modesto cinema advertising network. It runs 10 screens and delivers an estimated 24,000 monthly impressions. For local and regional advertisers, that means one high-traffic venue to manage, with no complicated multi-location logistics to worry about.
Common advertisers include quick-service restaurants, auto dealerships, retailers, healthcare providers, financial services, and local entertainment venues. Cinema advertising has documented results across these categories nationally, including a 34% increase in auto dealer foot traffic and 53% incremental retail visits. Modesto's 29.7-minute average commute makes it a practical market for auto and commuter-oriented brands.
Cinema audiences deliver attention ratings 6 to 16 times higher than social and digital platforms, and 2 to 6 times higher than live sports. 60% of moviegoers are cord-cutters or cord-nevers, so the cinema screen reaches people that broadcast and streaming campaigns routinely miss. Ads run without a skip button, and there's no second screen pulling focus during pre-show placements.
The standard campaign unit is 4 weeks, which is the baseline for the $1,284 to $2,568 pricing range in Modesto. Longer flights are available and often recommended for brand-building goals. Four weeks at 24,000 monthly impressions gives advertisers solid exposure across a concentrated local audience, without the minimum commitments typical of broadcast buys.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in the cinema advertising network. This applies across all markets, including Modesto. Advertisers in those categories will need to look at other channels. All other major industry verticals, including healthcare, finance, food service, and retail, are eligible to run.
Call for pricing tailored to your dates, film slate, and targeting.
