1 theater · 13 screens
Cinema advertising on 13 screens in Monterey, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Monterey, CA is a compact but high-value advertising market. With a population of nearly 30,000, a median household income of $104,110, and 54% of residents holding a bachelor's degree or higher, the audience here skews educated and financially secure. That profile translates directly into buying power for advertisers in categories like automotive, financial services, dining, and tourism.
The market has one cinema, Monterey 13, with 13 screens delivering an estimated 20,800 moviegoer impressions per month. A 4-week campaign runs between $769 and $1,539 depending on screen count and placement, putting Monterey within budget for local businesses and regional brands alike. Cinema advertising here reaches an audience that's largely unavailable through traditional broadcast: 60% of moviegoers are cord-cutters or cord-nevers. Attention levels run 6 to 16 times higher than social and digital placements, which matters considerably in a city this size.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $770 – $1,540 | Tier 4 market rates | up to 20,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Monterey 13 costs between $769 and $1,539, depending on screen count and ad placement. CPMs in this Tier 4 market run $34 to $40. For that spend, local and regional advertisers reach roughly 20,800 monthly impressions from a high-income, educated audience.
Common advertisers include restaurants, automotive dealers, financial services firms, healthcare providers, real estate agencies, and tourism businesses. Monterey's median household income tops $104,000, and the area draws a steady stream of visitors, making it attractive to both premium local brands and regional chains. Cinema audiences tend to be decision-makers with disposable income.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are all restricted from cinema placements. These restrictions apply across the network regardless of campaign size or budget. Advertisers in those categories will need to look at other channels. Most retail, service, and hospitality businesses have no restrictions.
Cinema delivers 6 to 16 times higher attention than social and digital placements, and outperforms both CTV and YouTube. In Monterey, 60% of moviegoers don't subscribe to traditional cable, so cinema reaches an audience broadcast TV misses entirely. Nationally, cinema has driven a 53% lift in incremental retail visits and a 34% increase in auto foot traffic.
Campaigns run in 4-week blocks, timed to film release cycles. A single flight is enough to build real frequency with Monterey's moviegoing audience. Brands with ongoing awareness goals often run multiple consecutive flights to stay in front of different film audiences as seasons and titles change.
Cinema audiences in Monterey reflect both local demographics and national moviegoer trends. The median moviegoer age nationally is 30, younger than typical Netflix, Hulu, or NFL audiences. Roughly 62% identify as multicultural and 50% attend as co-viewing families. In Monterey, the local median age is 37 with strong household income, pointing to an audience of working adults and families.
Call for pricing tailored to your dates, film slate, and targeting.
