Cinemark Monterey 13 is a 13-screen multiplex at 1700 Del Monte Center in Monterey, CA, serving the Monterey-Salinas market. The theater draws an estimated 20,800 moviegoer impressions per month, making it a consistent touchpoint for audiences across the Central Coast.
Alluvit Media places cinema advertising campaigns at this location, with 4-week packages ranging from $769 to $1,539 depending on screen placement and schedule. Moviegoers are seated, off their phones, and focused on the screen before them, which is what makes cinema a different buy than most digital formats. The theater is a practical option for local, regional, and national advertisers targeting consumers in and around Monterey County.
Real numbers for a 4-week, :30-second spot campaign. Pricing varies by ad placement, film slate, and seasonality.
In plain English
for a 4-week :30 campaign reaching approximately 20,800 moviegoers at this theater.
In industry terms
(cost per thousand impressions) — competitive with premium CTV, and well below broadcast TV primetime.
Final pricing depends on the 2026 release calendar — premium spots adjacent to tentpole releases (Avengers: Doomsday, Dune Part Three, Toy Story 5) command higher rates than standard weeks. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Mix and match across the pre-show, lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
Call for pricing tailored to your flight dates and film slate.
