1 theater · 11 screens
Cinema advertising on 11 screens in Mount Pleasant, MI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Mount Pleasant is a college-driven market with a median age of 23.3 and nearly 45% of residents holding a bachelor's degree or higher. That demographic skew makes cinema advertising here unusually direct: you are reaching young adults, students, and faculty with real purchasing influence in a compact, walkable city of about 21,400 people.
Celebration Cinema Mt Pleasant is the only theater in town, with 11 screens and an estimated 22,000 monthly moviegoer impressions. Because no competing local screen exists, your ad runs without local noise. A 4-week campaign costs between $902 and $1,804 depending on placement and screen count, a range that works for regional and local advertisers. Mount Pleasant falls within the Flint-Saginaw-Bay City market at a Tier 3 CPM of $37 to $45, making it one of the more cost-efficient options for reaching a young, educated audience in mid-Michigan on a consistent basis.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $900 – $1,800 | Tier 3 market rates | up to 22,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Celebration Cinema Mt Pleasant costs between $902 and $1,804, depending on how many screens you book and which placement type you choose. With an estimated 22,000 monthly impressions and a Tier 3 CPM of $37 to $45, the cost per thousand compares favorably to most digital and local broadcast options.
Mount Pleasant skews young, with a median age of 23.3, driven largely by Central Michigan University. For context, the national cinema audience median age is 30, 60% don't pay for traditional cable, and 62% identify as multicultural. Here, the audience is predominantly students, young professionals, and families, most of whom live within a 14.8-minute commute.
Cinema delivers 6 to 16 times higher attention than social and digital platforms, and 2 to 6 times higher than live sports. There is no skip button, no second screen. Documented outcomes include a 53% lift in incremental retail visits and a 34% increase in auto dealership foot traffic.
Placements include the pre-show on-screen reel that runs before trailers, lobby screens, and in some cases digital lobby displays. The on-screen pre-show plays while audiences are seated, typically 20 to 30 minutes before showtime. With 11 screens at Celebration Cinema Mt Pleasant, a campaign can run across select auditoriums or the full building.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema placements. These restrictions apply market-wide and are consistent across the national network. Most retail, restaurant, healthcare, financial, automotive, and service-based advertisers qualify without issue.
For a city of 21,420, yes. Celebration Cinema Mt Pleasant is the only commercial movie theater in the market, so your ad reaches every local moviegoer with no split impressions across competing venues. At 22,000 estimated monthly impressions, a 4-week flight gives you consistent, high-attention exposure across the full cinema-going population in the area.
Call for pricing tailored to your dates, film slate, and targeting.